Meta and Google Ads Manager

Company: Wire Monster (Digital Marketing Agency) Location: Mohali (Work From Office) Salary: 20,000 – 35,000/month (base pay) + performance incentives Responsibilities: - Plan, execute & optimize paid media campaigns across Facebook (Meta) and Instagram (mandatory). - Strategically manage and scale ad spend while maintaining ROI, ROAS & CPA targets.

- Create, test and iterate ad angles, hooks, messaging, and creatives to find winning combinations.

- Work with the creative and strategy teams to produce video ads, UGC content, static creatives, and variations.

- Analyze performance dashboards, audience insights, pixel data, and trends to guide decisions.

- Manage and optimize campaigns on: - Google Ads (preferred) - LinkedIn Ads - TikTok Ads - Twitter Ads - YouTube, Amazon & other platforms (a plus) - Run structured A/B testing, creative testing, and landing page experiments to improve CTR & conversions.

- Stay updated with the latest advertising rules, trends, policies, and platform algorithm changes.

- Manage campaigns for both Indian and international clients across diverse industries & markets.

- Participate in ongoing learning—we provide courses, frameworks & training to stay ahead in the market.

Requirements: - Proven experience running Facebook & Instagram ads at scale (mandatory). - Strong understanding of media buying, audience segmentation, funnel building & retargeting.

- Experience managing large budgets, optimizing for ROAS, CAC, and revenue growth.

- Working knowledge of Google Ads and other platforms mentioned above (preferred). - Strong analytical ability—comfortable interpreting CPC, CTR, ROAS, CPM, CAC, attribution, etc.

- A good eye for creative strategy—understanding what works, what doesn’t, and why.

- Experience with eCommerce, D2C, lead generation & performance-driven campaigns.

- Excellent communication, teamwork, and reporting skills.

Perks: - Competitive salary: 20,000 – 35,000/month + performance incentives.

- Work with global clients across multiple industries.

- Exposure to advanced media buying strategies, tools, and A/B testing frameworks.

- Clear career growth path in a results-driven, fast-growing digital agency.

- Opportunity to work with a creative, young, and high-performance marketing team.