Loyalty Marketing Manager

Duties and Responsibilities

• Oversee and manage day-to-day loyalty marketing program, RediRewards

• Serve as the daily point-of-contact with key loyalty marketing vendors (loyalty platform, email platform, incentives, marketplace, consultant/s, designer/s, etc.)

• Ensure consistent brand loyalty message is integrated into all applicable marketing collateral/ communications

• Collaborate closely with colleagues in Marketing and across functions to support loyalty program goals for enrollment, engagement, retention, and satisfaction.

• Advise on appropriate loyalty marketing promotions to meet marketing goals

• Set up and oversee loyalty marketing promotions in Red Roof's loyalty marketing platform

• Monitor loyalty marketing program budget and provide monthly status updates

• Support the CCO with quarterly and annual goal setting through performance analysis

• Prepare loyalty marketing campaign proposals, including presentations to leadership

• Monitor loyalty campaign performance, make adjustments as needed, and prepare campaign summary reports

• Collaborate with Analytics to prepare custom reports or evaluate performance more deeply

• Collaborate with Marketing colleagues on omnichannel campaign planning for loyalty promotions

• Collaborate with IT to troubleshoot loyalty platform issues as needed

• Collaborate with Distribution on member satisfaction practices and issue resolution

• Manage incentives programs

• Prepare and distribute internal communications and updates about loyalty marketing campaigns

• Stay informed on loyalty marketing best practices, trends and case studies through industry webinars, conferences or education to serve as the loyalty marketing SME in Red Roof

• Stay informed on competitor loyalty programs

• Evaluate vendors or new opportunities in loyalty marketing

• Manage special projects or initiatives for loyalty marketing as needed/requested

• Direct the brand's strategies for loyalty, brand awareness and sales support

• Collaborate closely with Email Marketing Manager to develop email marketing campaigns to meet loyalty marketing goals

• Manage multiple projects in a collaborative team environment where last minute changes and tight deadlines are critical to success.

• Review and oversee work to ensure it meets Red Roof brand and quality standards.

• Perform other duties as assigned.

Qualifications

Skills and Experience

• Experience in loyalty marketing (hospitality industry preferred but not required)

• Understanding and application of loyalty marketing best practices

• Excellent verbal and written communication skills are a must, with written fluency in American-style English. Writing samples will be required.

• Demonstrated problem solving and decision-making skills

• Can demonstrate understanding of loyalty marketing practices, purpose, and how to employ in e-commerce.

• Can read and interpret analytics reports and key performance indicators for loyalty marketing, email marketing, and e-commerce KPIs.

• Excellent Microsoft Office (Excel, Word, PowerPoint) skills.

• Bachelor's Degree in Liberal Arts, Business, Marketing, Public Relations, Communications OR equivalent work experience preferred.

• 7+ years of marketing experience

Knowledge

• Deep understanding of loyalty marketing best practices.

• Knowledge of common email communications regulations and data privacy laws and how they apply to Red Roof.

Work Style

• Ability to work well across departments, influence without authority, navigate complex organizational dynamics

• Demonstrated ability to work in a collaborative team environment and independently

• Detail-oriented

• Highly organized

• Creative

• Can give constructive feedback to internal reports and external agencies or partners.

• Persistent and curious to solve problems.

• Open to learning and adapting as digital tools and practices evolve.

• Comfortable with digital technology and tools.

Equal Opportunity Employer

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