Marketing Strategy Lead, Consumer Bank (Paid Media)-Vice President

Description

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

As a Marketing Strategy Lead (Paid Media) on the Acquisition Marketing team, you will manage acquisition marketing programs designed to drive new-to-deposit household growth profitably through paid advertising campaigns.

Job responsibilities:

Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results

Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative

Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance

Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements

Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization

Present strategy and performance updates to senior leadership and cross-functional stakeholders

Lead reporting including forecasting, performance, and test results

Required qualifications, capabilities an skills

Has deep performance marketing experience in traditional direct response and digital marketing channels

Is experienced manager of marketing budgets, forecasts, and expected returns

Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization

Skilled working in a highly matrixed organization and using data to influence stakeholders and partners

Is a fantastic partner who leads through strong collaboration; recognized as a team player

Is data-driven and analytical, while also being a creative problem-solver

Is focused on how marketing drives quantifiable business results

Is vigorous and thorough in their management of details; proven ability to take initiative

Excels at managing multiple initiatives simultaneously within tight deadlines

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills

7+ years of marketing experience, preferably with expertise in digital marketing and paid media

Financial services industry experience a plus

Loves testing, learning, and taking calculated risks

Understands the big picture, considering impacts outside their given initiatives

Comfortable with continuously changing priorities