Director of eCommerce

Director of eCommerce - Charlotte, NC

Who: Consumer products company is hiring a results-driven digital leader.

What: Seeking a Director of eCommerce to lead web and mobile strategy, drive online revenue growth, and enhance digital customer experience.

When: Position is open immediately.

Where: Charlotte, North Carolina (Hybrid).

Why: This is a newly created role to accelerate the company's DTC and omnichannel growth.

Office Environment: Fast-paced, collaborative, and innovation-focused environment.

Salary: Generous compensation package including base, bonus, and equity potential.

Position Overview:

The Director of eCommerce will be responsible for developing and executing a cohesive web and mobile strategy, managing digital operations, and driving performance across all digital channels. This role will partner cross-functionally to ensure a seamless, high-converting digital journey.

Key Responsibilities:

• Develop and implement a unified web and mobile eCommerce strategy aligned with business objectives

• Lead digital team across UX, site operations, performance marketing, and analytics

• Manage digital P&L, optimizing investment and ROI across platforms

• Oversee performance marketing including paid media, SEO, affiliates, and mobile acquisition

• Drive site enhancements across web and mobile for conversion optimization and engagement

• Leverage analytics to improve site and app performance, customer journey, and retention

• Collaborate cross-functionally with marketing, IT, and creative teams to deliver omnichannel experiences

• Manage third-party platform providers and marketplace relationships

Qualifications:

• 8+ years of experience in eCommerce with a strong focus on both web and mobile channels

• Proven success leading DTC and retail.com initiatives in consumer goods or similar industry

• Expertise in eCommerce platforms (e.g., Shopify, Magento), mobile UX, and analytics tools

• Demonstrated leadership and cross-functional collaboration skills

• Strong strategic thinking, analytical mindset, and execution orientation