Campaign Manager-Senior Associate

Description

The Consumer Bank Acquisition Marketing team is responsible for driving incremental, high quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to oversee the development and execution of creative advertising campaigns and paid media strategies.

As a Campaign Manager-Senior Associate on the Paid Media team, you should have strong project management skills, a deep understanding of creative processes, and hands-on experience with paid media planning and buying. You will lead the execution of Paid Media programs for expansion markets and new strategic initiative in partnership with the internal Brand team.

Job responsibilities:

Collaborate with creative teams to develop campaign concepts, messaging, and deliverables

Guide internal stakeholders through the creative process, from ideation to final production

Ensure creative assets align with strategic priorities and brand standards

Traffic assets to publishers in partnership with media buyers

Perform quality assurance of ads in market

Manage invoicing and budget tracking

Review media performance on an ongoing basis

Identify optimization opportunities to deliver effective results against business targets

Required qualifications, capabilities and skills:

Proven track record in executing paid media marketing with 5 years of experience

Strong knowledge of campaign execution and/or project management

Digital consumer marketing experience in owned, earned and paid channels, strong executional knowledge of social, paid display, TV/streaming

Knowledge of database marketing principles, segmentation, testing and results measurement

Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution

High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization

Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

Meticulous attention to detail and a curious mindset

Creativity and innovation with a focus on constant improvement

Excellent written and oral communication skills

Preferred qualifications, capabilities and skills:

2-5 years of agency/vendor management experience

Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

4-year college degree in Marketing or related field