Digital Marketing Manager with Forex experience

Position: Digital Marketing Manager

Location: Limassol, Cyprus

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES

Develop and lead the end-to-end digital marketing strategy across all paid channels, including Paid Search, Display, Paid Social, Programmatic, SEO, and Retargeting

Plan, execute, and continuously optimize high-performing campaigns across Google Ads, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, and programmatic platforms

Design and implement an integrated lead generation framework focused on analytics, audience segmentation, and conversion funnel optimization

Translate marketing goals into actionable digital strategies that align with business objectives and growth targets

Foster a data-driven marketing culture by integrating digital analytics with business intelligence to generate meaningful insights

Develop and manage multi-touch attribution models to accurately measure performance across channels

Partner with IT and analytics teams to evolve reporting frameworks, dashboards, and decision-making tools that guide marketing and business strategy

Oversee external media agencies to ensure alignment with business objectives, efficient execution, and achievement of performance targets

Lead the global strategy and execution of digital campaigns, maximizing ROI, lead quality, and scalability

Continuously test and refine creatives, landing pages, and audience targeting strategies through A/B testing and performance monitoring

Collaborate closely with internal stakeholders including Business Development, Product/IT, Compliance, Country Managers, and Regional Marketing teams to deliver cohesive and impactful campaigns.

REQUIREMENTS:

Fluent in English (minimum C1 level) with strong proficiency in both written and verbal

Minimum 5 years of experience in digital or performance marketing, including at least 2 years in a managerial capacity

Proven success in data-driven lead generation within financial services or FX trading industries

Advanced understanding of multi-channel attribution, funnel analytics, and media mix modeling

Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Google Tag Manager, and data visualization tools such as Power BI

Demonstrated ability to manage large media budgets, ensuring measurable ROI and consistent lead pipeline contribution

Analytical, growth-oriented mindset with a passion for transforming complex data into strategic decisions

Excellent leadership, collaboration, and communication skills, with the ability to influence cross-functional teams effectively.

BENEFITS:

Unique opportunity to build your career within a fast-growing, global organization

Competitive remuneration package based on qualifications and experience, including 13th salary and discretionary performance bonuses

Comprehensive medical insurance covering outpatient, inpatient, and dental care

Continuous professional growth through our Employee Training & Development program

Participation in our Provident Fund Scheme for long-term savings and investment

Birthday and loyalty benefits recognizing employee milestones

Collaboration with SportBenefit to support health and well-being

Regular team-building events and group activities fostering a strong and engaging company culture.