CRM Manager Czech/Slovak markets

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the Czech and Slovakian speaking market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As a CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for Czech and Slovakian players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Responsibilities:

Develop and manage localized CRM strategies for the Czech and Slovakian market (Email, SMS, push notifications, onsite messaging, etc.)

Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

Monitor KPIs such as retention rate, conversion, CLV, and churn and proactively act on insights

Ensure all campaigns are compliant with local regulations and responsible gaming practices

Act as the main point of contact for all CRM-related initiatives in Poland

Requirements

3+ years of experience in a CRM role within the gambling or online gaming industry.

Experience working with the Czech and Slovakian igaming markets and familiarity with licensing requirements.

Hands-on experience with CRM systems like Braze, Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.

A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.

Experience working with both casino and sportsbook products is a strong advantage.

Strong organizational skills and the ability to multitask in a fast-paced environment.

Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

Excellent communication, planning, and organizational skills

Self-starter with the ability to work independently in a fast-paced environment

A proactive and collaborative attitude, with an eagerness to learn and grow within the role.

Proficient communication skills in English as well as Czech and Slovakian languages.

What is on offer?

Play a key role in a regulated, high-growth market.

Competitive salary and performance-based bonuses.

Clear growth paths and professional development in CRM and the gambling industry.

Be part of a multicultural, innovative team where your input matters.