Digital Marketing Strategist

Digital Marketing Strategist

About O'Brien Digital

O'Brien Digital is the strategic marketing engine behind the O'Brien Auto Team-one of Central Illinois' fastest-growing automotive groups. We're not your typical dealership marketing team. We're a data-obsessed, innovation-driven crew of Google-certified professionals who treat every campaign like a laboratory and every result like a lesson.

Our mission is simple: stay ahead of the curve, lead by example, and prove that automotive marketing can be as sophisticated and performance-driven as any tech company's growth team.

We're building something special here-a marketing operation that combines analytical rigor with creative boldness, where your ideas matter and your impact is measurable.

The Role

We're looking for a Digital Marketing Strategist who thinks in data but speaks in stories. Someone who can build a high-performing Google Ads campaign in the morning, develop a social media content strategy in the afternoon, and collaborate on brand positioning before the day ends. You'll be the bridge between analytics and action-turning insights into campaigns that drive real business results across six automotive brands.

This isn't a "set it and forget it" role. You'll be actively optimizing, testing, iterating, and pushing our digital presence forward every single day.

What You'll Own

Campaign Strategy & Execution

Plan, launch, and optimize multi-channel digital campaigns across Meta Business Suite, Google Ads, YouTube, and emerging platforms

Develop audience segmentation strategies and personalized messaging that convert across different demographics and buyer stages

Own campaign performance from click to conversion, identifying opportunities and acting on them quickly Social Media Strategy & Management

Develop and execute comprehensive social media strategies across Facebook, Instagram, YouTube, and emerging platforms for six automotive brands

Create content calendars that balance promotional campaigns, community engagement, brand storytelling, and educational content

Design platform-specific strategies that leverage each channel's unique strengths and audience behaviors

Monitor social media trends and platform algorithm changes to keep our brands ahead of the curve

Develop social-first campaigns that drive engagement, build community, and generate qualified leads

Collaborate with creative teams to produce thumb-stopping content that aligns with brand voice and business objectives

Manage social media advertising budgets and optimize campaigns for reach, engagement, and conversion

Track social media KPIs, including engagement rates, follower growth, reach, sentiment, and conversion attribution Performance Analysis & Optimization

Monitor KPIs daily and translate data into actionable recommendations

Conduct A/B testing on ad creative, copy, landing pages, audience targeting, and social content formats

Build performance dashboards and reports that tell the story behind the numbers

Identify trends, anomalies, and opportunities in campaign data before they become problems

Analyze social media analytics to understand what content resonates and why Cross-Functional Collaboration

Partner with creative, sales operations, and external agencies to ensure seamless campaign execution

Work closely with Internet Managers and lead management teams to align marketing efforts with sales processes

Collaborate on integrated strategies spanning paid search, social (organic and paid), email, content, and other digital channels

Coordinate with dealership teams to capture authentic, engaging social content from events, customer stories, and behind-the-scenes moments Innovation & Continuous Improvement

Stay ahead of digital marketing trends, platform updates, and industry best practices

Recommend new tools, tactics, and technologies that can give us a competitive edge

Test emerging social platforms and features (Reels, Stories, TikTok, etc.) to identify new opportunities

Challenge the status quo-bring fresh ideas and be willing to test them Brand & Compliance Management

Ensure all campaigns align with brand guidelines and advertising compliance standards

Maintain consistency across six brands and five locations while allowing for localized strategies

Monitor and manage online reputation and social media community interactions What You Bring

Required Experience & Skills

2-4 years of hands-on digital marketing experience, preferably in multi-location or multi-brand environments

Proven expertise with Google Ads and Meta Business Suite-you've managed budgets, optimized campaigns, and driven measurable results

Strong social media marketing experience across multiple platforms with demonstrated success in growing engagement and converting followers to customers

Experience developing content strategies and managing content calendars for multiple brands simultaneously

Strong analytical mindset with experience using Google Analytics, social media analytics tools, reporting dashboards, and attribution tools

Excellent project management skills-you can juggle multiple campaigns, deadlines, and stakeholders without breaking a sweat

Outstanding written and verbal communication skills; you can present data-driven insights to both technical and non-technical audiences

Self-starter mentality with the ability to work independently and collaboratively Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

Google Ads and/or Meta Blueprint certifications

Experience with social media management tools (Hootsuite, Sprout Social, Later, or similar)

Experience with marketing automation, CRM platforms (VinSolutions, Drivecentric, or similar), or AI-powered marketing tools

Familiarity with UTM tagging, conversion tracking, and multi-touch attribution

Video content creation or coordination experience

Understanding of social commerce and shoppable posts

Automotive, retail, or lead-generation marketing experience is a plus What Sets You Apart

You're curious and data-driven-you don't just run campaigns, you understand why they work (or don't)

You have a pulse on social media culture and can translate trends into brand-appropriate content

You're comfortable with ambiguity and rapid iteration

You have a bias toward action and a track record of taking initiative

You thrive in a fast-paced environment where priorities can shift quickly

You're excited by the challenge of marketing across multiple brands and customer segments

You can balance creativity with performance metrics-you know when to optimize and when to experiment Why O'Brien Auto Team?

Work That Matters

You'll have real ownership over campaigns that drive millions of dollars in revenue. Your work will directly impact business growth, and you'll see the results in real time.

A Team That Invests in You

Professional Development: We promote from within and provide structured mentorship from experienced marketing leaders

Stability & Support: Industry-leading management retention means you'll have consistent leadership and a clear path forward

Cutting-Edge Tools: Work with the latest marketing technology, AI-powered platforms, and data analytics tools Competitive Benefits & Perks

Employee vehicle purchase discounts

Service and parts discounts for your personal vehicles

Comprehensive health and wellness benefits via our digital portal (BambooHR)

Competitive salary commensurate with experience

Flexible work environment that values results over face time Culture & Community

Be part of a team that's redefining what dealership marketing can be

Work in a collaborative, low-ego environment where ideas are valued regardless of title

Join an organization deeply committed to the Central Illinois community through local partnerships and charitable initiatives Innovation Freedom

We're not afraid to try new things. Whether it's testing AI-driven lead nurturing, exploring new ad platforms, experimenting with emerging social features, or rethinking our segmentation strategy-if you have an idea and can back it up with logic, we'll give you the runway to test it.

Our Marketing Philosophy

We believe great marketing is:

Data-informed, not data-dictated - numbers guide us, but creativity drives us

Customer-centric - we optimize for the buyer journey, not just the click

Agile and iterative - we test, learn, and improve constantly

Collaborative - the best ideas come from diverse perspectives working together

Authentically social - we build communities, not just audiences

Ready to Join Us?

If you're a strategic thinker who loves the intersection of data and creativity, thrives on optimization, stays plugged into social media trends, and wants to be part of a marketing team that's genuinely pushing boundaries in the automotive space, let's talk.