Marketing & Communications Analyst

Job Description

***Please Apply Via Bluevale Capital's Website at Bluevalecapital.com***

Who We Are Bluevale Capital

Bluevale Capital is a boutique, real-estate private-equity firm that specializes in value-add, development and special-situation multi-residential projects. Over the past two years, the firm has completed over $200 M of transactions with the intention of creating a $1B+ real-estate fund over the next 2–3 years. By working with government leaders, and by partnering with our sponsors and lenders, the company’s vision is to create 10,000+ residential units with a focus on tackling the affordable-housing crisis in North America.

Marketing & Communications Analyst

Bluevale Capital is seeking a motivated Marketing & Communications Analyst to support marketing and communications for its Connecticut multifamily assets (Shelton Grove Apartments and the Hampton Inn Milford conversion). The role blends analytical, creative, and operational functions — managing campaigns, coordinating vendors, and ensuring consistent branding across digital and offline platforms.

This position is ideal for an early-career marketing professional looking to gain exposure to real-estate marketing, digital strategy, and brand development within a fast-paced private-equity environment.

What You Will Do

• Branding & Messaging: Support the creation of brand identity materials (logos, visual systems, tone guides) and develop messaging aligned with community demographics.

• Websites & Analytics: Assist in auditing and maintaining property websites; manage updates, GA4 integrations, CRM connections, and content refreshes; track and analyze performance.

• SEO: Conduct keyword research, implement on-page and technical SEO improvements, manage Google Business Profiles, and produce monthly analytics summaries.

• Paid Media – Google Ads: Help plan and monitor campaigns focused on awareness and lead generation; optimize creative and targeting for best ROI.

• Paid Social – Meta (Facebook/Instagram): Develop and manage ad sets, track conversions, and experiment with messaging to improve engagement and lead quality.

• Social Media (Organic): Maintain content calendars, schedule posts, engage with followers, and create graphics or short-form content as needed.

• Radio & OOH: Assist with radio advertising scripts, scheduling, and coordinating out-of-home placements (bus, train, billboard) in target markets.

• PR & Earned Media: Draft press releases and coordinate with local publications to secure placements and backlinks; track performance and exposure.

• Affordable-Housing Marketing Compliance: Support compliant outreach for affordable units, including partnerships with community organizations and diverse media channels.

• Photo/Video Production: Help plan shoots, coordinate editing, and organize digital asset management.

• Reporting: Build reports tracking lead flow, ad spend, and conversion performance; summarize findings for senior leadership.

What We’re Looking For

• 1–5 years of experience in marketing, communications, or digital media, ideally within real estate, property management, or related industries.

• Experience managing or supporting Google Ads, Meta Ads Manager, and SEO.

• Familiarity with Connecticut communities and local audience dynamics.

• Working knowledge of design tools (e.g., Canva or Adobe Creative Suite) and basic HTML for quick website updates.

• Understanding of digital marketing principles including analytics, campaign tracking, and conversion optimization.

• Excellent communication and organizational skills; strong attention to detail and project management.

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

• Ability to collaborate cross-functionally and manage multiple priorities with deadlines.

• Proactive, analytical mindset and willingness to take ownership of measurable outcomes.

Compensation and Benefits

• Performance-based annual bonus opportunities.

• Benefits included.

• Hybrid work structure with required on-site presence for marketing initiatives in Shelton and Milford.

*Please Upload Resume in PDF Format

Full-time