Regional Marketing Cosmetics

Overview

Lead the marketing strategy and execution across Asia-Pacific., working closely with commercials, product and global marketing and technical teams.

Act as the regional marketing focal point – connecting local market needs with global business objectives and play a critical role in new product development for COS portfolio.

Co-Share Sales objectives, design, develop Competition conversion Strategy

Support brand visibility, customer engagement, product launches and regional alignment and navigate the brand (SUSONITY) through a change. Requiring a candidate who can blend operational expertise with strategic vision, supporting the business through transition and growth.

Responsibilities include

Develop and implement the regional marketing strategy aligned with global and commercial objectives.

Collaborate with product management to support go-to-market strategies for new raw materials innovations

Drive demand generation through targeted campaigns, events, webinars, digital channels and trade shows.

Create sales tools and training materials tailored to targeted campaigns/activities.

Design, develop, execute, track, analyze, report the performance of marketing campaigns, including social media reach out, managing the marketing budget

Take and drive accountability for activities, develop priorities and sales develop plans, own product launches and training of staff etc.,

Defend and grow market share thru marketing plans and programs for each product with strong collaboration with Sales, Technical, Pdt Management etc., take direct ownership of NPIs sales

Conduct market analysis to identify trends, customer needs, and competitive positioning.

Tailored & customized marketing support to key accounts to strengthen customer relationships

Maintains marketing staff by recruiting, selecting, orienting, training and IDP for employees.

Collaborate closely with leadership to ensure marketing continuity and communication clarity of SUSONITY.

Maintain brand consistency across regional channels

Ensure proactive communication with stakeholders (customers, partners, and internal teams) throughout the transition.

Professional Experience:

8–15 years of marketing experience in B2B industrial sectors such as specialty chemicals, raw materials, or manufacturing. Marketing experience in Beauty & Personal care (BPC) industry is preferred. If possible, R&D in cosmetic company (More than 3 years required).

Technical knowledge for overall cosmetic raw materials / Formulation of cosmetic application.

Knowledge of cosmetic pigments, UV filters and other active ingredients and regulatory updates.

Strong experience in go-to-market (GTM) strategy, particularly for new product introductions (NPIs).

Demonstrated ability to lead integrated demand generation campaigns (events, digital, trade shows, etc.) with measurable ROI.

Experience supporting key account marketing and tailoring initiatives to strategic customers.

Familiarity with cross-functional collaboration (Sales, Technical, Product Management) and ownership of product launch planning.

Education:

Bachelor’s degree in marketing, Business Administration, or a related technical field (e.g., Chemistry, Engineering).

MBA or equivalent is a strong plus, especially with a focus on Marketing or Strategy.

Key Skills:

Strong communication and presentation in English

Strategic planning, regional execution and marketing budget management

Demand generation and campaign analytics

B2B product marketing and content development

Excellent communicator, able to work effectively across cultures and departments