Product Manager GenAI - Conversational AI & CRM

This is what we offer youGross monthly salary between € 4.516 and € 6.449 (scale 09).

Thirteenth month's salary and 8% holiday allowance

10% Employee Benefit Budget

EUR 1,400 development budget per year

Hybrid working: balance between home and office work (possible for most roles)

A pension, for which you can set the maximum amount of your personal contribution

View all our benefits.

Job Title

Product Manager GenAI - Conversational AI & CRM

Job Description

You & your job

We are looking for an experienced and visionary Product Manager GenAI to join our Conversational AI & CRM area, part of the Digital & Customer Interaction (DCI) tribe. This tribe is responsible for customer data, CRM, marketing, and all customer interactions.

In this role, you will lead the product development of the Rabo SmartAssist foundation, our internal GenAI assistants that support employees in customer interactions. You will work with cutting-edge technologies such as Microsoft Copilot Studio, Genesys Cloud, Azure OpenAI, and our internally developed Knowledge Assistant (a RAG-based solution built on our knowledge base). You will be responsible for the end-to-end product lifecycle: from vision and strategy to delivery and adoption. You will collaborate closely with solution architects, DevOps teams, business stakeholders, and external partners to deliver impactful GenAI solutions that empower our employees and enhance customer experience.

Top responsibilities

Define and manage the product vision and roadmap for GenAI solutions within Conversational AI & CRM.

Translate strategic goals into actionable product initiatives and features.

Align with business, IT, architecture, and external vendors to ensure value delivery.

Prioritize backlog items and guide DevOps teams through execution.

Monitor product performance and continuously improve based on feedback and data.

Drive adoption and change management across the organization.

Contribute to the development of Rabo SmartAssist and the Knowledge Assistant.

Identify opportunities for new GenAI applications in customer interaction and CRM.

Collaborate effectively with engineering teams, with a solid understanding of backend processes such as pipelines, APIs, and retrieval-augmented generation (RAG) architectures.

Take ownership and responsibility for the quality of designs and realized solutions.

Together we achieve more

Rabobank is a cooperative bank with a mission, serving over 9.5 million customers across 38 countries. Our goal is to help our customers achieve their goals. As an international financial institution, we contribute to the well-being and welfare of millions of people. In the Netherlands we serve retail and corporate clients. Internationally we focus on the food and agri sector. We have been facing societal challenges head on for more than 125 years and are dedicated to creating a future-proof society.

You & your talent

Academic working and thinking level;

At least 5 years of experience as a product manager or similar role in IT/digital transformation;

Experience with AI/GenAI technologies, preferably with platforms such as Microsoft Copilot Studio, Azure OpenAI, Genesys Cloud;

Hands-on experience or strong affinity with backend concepts such as data pipelines, APIs, and RAG-based systems;

Familiarity with CRM processes and customer interaction in complex organizations;

Comfortable working with DevOps teams and business stakeholders;

Familiarity with Agile/Scrum methodologies;

Strong communication and stakeholder management skills;

Business-level proficiency in English;

Proactive, results-driven and a true team player;

For this vacancy it is important that you master the Dutch language, both orally and in writing.

You & the application process

You can apply for the vacancy Product Manager GenAI - Conversational AI & CRM at Rabobank until November 7, 2025.

For questions about the content of this position: Niek Brunninkhuis, Lead Product Manager Conversational AI & CRM, via

For questions about working at Rabobank or the application process, contact Rebecca Stumpel, Corporate Recruiter, via

The first interview will take place on November 17, 18, and 20.

The answers to frequently asked questions can be found at Frequently asked questions about applying at Rabobank - Rabobank

Reference checks and/or reliability assessments may be part of the process.

We respect your privacy.

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