Social Media Manager Onsite-Mohali)

We’re seeking a Social Media Manager who can combine creativity, psychology, and performance-driven strategies to scale brand presence. This person should be equally strong in organic growth and paid advertising (Meta Ads) while leading a small team to execute.

Key Responsibilities

Develop organic growth strategies across IG, FB, LinkedIn, and YouTube.

Utilize consumer psychology to craft emotionally engaging content that drives shares, saves, and sparks conversations.

Build and manage content calendars, campaigns, and posting schedules.

Lead and mentor designers, copywriters, and community managers; enforce deadlines & SOPs.

Plan, launch, and optimize Meta Ads campaigns (lead gen, conversions, remarketing).

Drive community engagement: influencer outreach, partnerships, UGC, and micro-collaborations.

Track and report KPIs (reach, saves, shares, CTR, CPL, ROAS) with actionable insights.

Stay ahead of social trends, algorithm updates, and emerging tools.

Requirements

3–5+ years of proven experience in organic growth & paid ads.

Portfolio/case studies showing before-and-after metrics for social growth.

Deep understanding of content psychology and audience behavior.

Strong command of Meta Ads Manager, GA4, Buffer/Hootsuite, and analytics tools.

Excellent English communication; team leadership experience.

Bonus: Experience in multiple industries (Health & Wellness, Local Services, E-com, etc.).

What We Offer

Competitive, performance-linked salary.

Flexible work (Mohali office or Remote, IST hours).

Opportunity to work across diverse industries and fast-growth campaigns.