Regional Sales Manager- Southern England

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

As a Regional Sales Manager for the South England region, you will be responsible for driving monthly, quarterly, and annual sales targets.

Your mission is to maximize every opportunity to expand YETI’s footprint and revenue across the region’s top independent dealers, spanning multiple channels and pursuits.

This role combines strategic sales execution with hands-on support, including staff training, merchandising, and customer service. You’ll report to the Country Commercial Director UK and work remotely from the South or Southern Midlands area. With a structured call cycle and territory plan, you’ll deliver outstanding results in a fast-paced, performance-driven environment.

You are a highly organized, results-focused professional with a proactive mindset. Your ability to prioritize high-impact activities and collaborate effectively will be key to your success. You’re a team player who’s not afraid to roll up your sleeves and do what it takes to get the job done.

Key Responsibilities

Drive sales growth and increase market share across your region

Represent YETI at consumer and trade events

Execute channel distribution strategies aligned with company initiatives

Provide premium customer service support to retail partners and customers, including head office functions

Deliver impactful staff training and in-store merchandising

Collaborate cross-functionally across the business

Maintain weekly call activity logs and submit to the Commercial Country Director

Travel up to 75% of the time – face to face meetings and market immersion are essential to the success of this role.

Qualifications

Tertiary education preferred, with a strong “can-do” attitude

Minimum 3 years of wholesale sales experience, ideally in premium goods, outdoor, or sporting industries (other sectors considered)

Proficient in CRM and Order Management systems

Strong Microsoft Office skills, with the ability to build compelling business cases and presentations

Highly organized, self-motivated, and driven to grow your territory

Excellent multitasking and time management skills

Embody YETI’s core values and culture

Strong communicator, connector, and influencer with a collaborative mindset

Comfortable with extensive travel and a structured four-week territory rotation

Must be eligible to work in the UK (YETI does not offer sponsorship at this time)

YETI is proud to be an Equal Opportunity Employer.

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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