Child Welfare Marketing Senior Associate

Job Type

Full-time

Description

The Dave Thomas Foundation for Adoption (DTFA) is a national, nonprofit public charity dedicated to finding permanent homes for the more than 140,000 children waiting in North America's foster care systems. Created by Wendy's® founder Dave Thomas, who was adopted, the Foundation implements evidence-based, results-driven national service programs, foster care adoption awareness campaigns and innovative grantmaking.

STATEMENT OF PURPOSE

With guidance from the marketing and communications director, the child welfare marketing senior associate will help advance the Foundation's strategic goals through internal and external collaboration. The child welfare marketing senior associate will be a strong writer who creates messaging and materials that inform and engage various audiences within the child welfare community.

ACCOUNTABILITIES

Support implementation of a marketing and communications plan designed to enhance reach, awareness and support among child welfare professionals for the importance of finding a permanent family for ALL children lingering in foster care and the belief that every child is adoptable

Implement tactics to grow our community of child welfare professionals, including promotion and planning of national and state-level webinars, marketing opportunities through sponsorships, national and state partnerships and paid ad campaigns

Manage requests from internal departments to review communications and presentations that support the Foundation's Wendy's Wonderful Kids® program as well as national grant projects that advance our mission

Create event marketing and communications assets that engage child welfare professionals, speakers and sponsors attending the annual Wendy's Wonderful Kids Summit in collaboration with internal departments

Inform the Foundation's child welfare content strategy (including topics and calendar cadence) that highlights child welfare best practices and recognizes the importance of the Foundation's evidence-based, child-focused recruitment model; oversee production and creation of new videos featuring child welfare professionals to be shared through various channels

Write, edit and proofread content in alignment with the Foundation's brand standards and AP style

Perform other duties, as requested

Assume responsibility for professional growth and development, keeping current with child welfare policies as well as marketing trends and techniques

Requirements

KNOWLEDGE AND SKILLS

The following qualifications are representative of the knowledge, skills and/or abilities required to serve in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Demonstrated skills, knowledge and experience in the development and execution of marketing strategies, leveraging print, digital, social, web and video content to advance an organization's mission and/or programmatic goals

Experience writing and editing multi-channel content for in-person and virtual professional learning events (e.g., conferences and webinars), in partnership with content specialists and designers

Proactive, adaptable and able to excel in a fast-paced, collaborative environment; ability to manage multiple projects, apply judgement and leverage resources to navigate ambiguity while partnering with multidisciplinary teams to achieve results

Proficient use of project management systems that aid internal communications and planning (e.g., Asana)

Familiarity with tools to deploy marketing, communications and event marketing campaigns (e.g., WordPress and HubSpot); willingness and ability to learn new platforms quickly

Values diversity and supports an inclusive culture through the ability to successfully communicate with and influence a diverse group of audiences

EDUCATION AND EXPERIENCE

Undergraduate degree in communications, marketing, journalism or a related field

5-7 years of experience executing marketing and communications strategies

Knowledge of child welfare systems is required with an emphasis on foster care and adoption strongly preferred

Experience working in a cause marketing role or in a national nonprofit organization is preferred

WORK ENVIRONMENT

Limited travel required quarterly

The Dave Thomas Foundation for Adoption is an equal employment opportunity employer and does not discriminate against any employee or applicant based on race, color, religion, religious beliefs, political affiliation, creed, HIV/AIDS status, ethnicity, sex, age, national origin, ancestry, disability, sexual orientation, gender, gender identity, gender expression, pregnancy, marital status, familial status, veteran/military status, predisposing genetic characteristics, domestic violence victim status, prior arrest or any other category protected by applicable law. Any employee who engages in such conduct is subject to disciplinary action, up to and including discharge.