OVERVIEW We are seeking a highly detailed LINKEDIN LEAD GENERATION SPECIALIST to build a high-quality prospect list of professionals (active on LinkedIn) who organise business events, along with a list of those events.
Our client is a KEYNOTE SPEAKER, and this research supports their outreach.
This begins as a 1-HOUR PAID TRIAL, with potential for ongoing weekly work for the right candidate.
MUST READ BEFORE YOU APPLY Applications will be strictly reviewed.
Do not apply unless you meet ALL of the following: NO AI PROPOSALS – All responses must be written by you.
EXISTING REVIEWS REQUIRED – Your profile must include verified reviews.
RELEVANT EXPERIENCE – Your reviews or work history must show B2B lead generation, prospecting, or list-building.
VERIFIED LOCATION – You must be honest about where you are based.
Your location may be verified if your geotag and stated location do not match.
ANSWER ALL SCREENING QUESTIONS.
CLIENT BACKGROUND You’ll research on behalf of a PROFESSIONAL KEYNOTE SPEAKER whose topics include: BUILDING CONSISTENT SYSTEMS within a business BUILDING AND MANAGING HIGH-PERFORMING TEAMS SETTING UP A BUSINESS FOR FRANCHISING Your goal is to find the PEOPLE who hire speakers like this and the EVENTS where they speak.
TARGET PROFILE 1.
FRANCHISE NICHE (HIGHEST PRIORITY) TARGET INDIVIDUALS: “Head of Events,” “Conference Manager,” or “Events Director” at major FRANCHISE ASSOCIATIONS (e.g., British Franchise Association, International Franchise Association). “Head of Events,” “Internal Comms Director,” or “Franchisee Support Manager” at large FRANCHISE BRANDS (e.g., RE/MAX, Anytime Fitness, Snap-on Tools). TARGET EVENTS: Major FRANCHISE EXHIBITIONS & EXPOS (e.g., The National Franchise Exhibition). Annual CONFERENCES for the associations above.
Annual FRANCHISEE CONVENTIONS for large brands.
2.
SME & SCALE-UP ECOSYSTEM TARGET INDIVIDUALS: Event Managers at national/regional CHAMBERS OF COMMERCE.
Event Managers at the FEDERATION OF SMALL BUSINESSES (FSB) or the INSTITUTE OF DIRECTORS (IoD). TARGET EVENTS: Use keywords like “SME Summit,” “Business Growth Conference,” “Scale-Up Summit,” “Founder’s Summit.” 3.
HIGH-PERFORMING TEAM VERTICAL TARGET INDIVIDUALS: “Conference Producer,” “Agenda Director,” or “Content Lead” at companies running public LEADERSHIP, HR, or “FUTURE OF WORK” conferences.
TARGET EVENTS: Look for events such as “Employee Engagement Summit,” “Leadership Development Conference,” “Culture & People Summit.” EXCLUDE THE FOLLOWING: Networking groups or “masterminds” Workshops run by other coaches or consultants Pay-to-play events (where exhibitors or sponsors are the only speakers) Other speakers, coaches, or competitors Members-only or cancelled events DELIVERABLES & RESEARCH GUIDELINES You’ll be given access to TWO GOOGLE SHEETS: 1.
LINKEDIN INDIVIDUALS SHEET Add event organisers or people clearly involved in hiring PAID KEYNOTE SPEAKERS.
Do NOT add coaches/consultants unless they organise a large, relevant event.
Each LinkedIn profile must be ACTIVE – must have posted original content (not just shares) within the past month.
Do NOT add other speakers or competitors.
2.
EVENT CHECK SHEET Research events using web search (outside of LinkedIn). Event must target SMALL AND MEDIUM BUSINESS OWNERS.
If industry-specific (e.g., tech), it must allow keynote speakers from outside that sector.
Event must be LIVE and PLANNED for the future.
Event must clearly cater for PAID KEYNOTE SPEAKERS.
“KEYNOTE TEST” Check the past speaker list.
If it includes PROFESSIONAL KEYNOTE SPEAKERS, AUTHORS, or THOUGHT LEADERS – it’s a good fit.
If it only lists SPONSORS or CEOs – it’s not suitable.
EVENT NOTES FORMAT: For “Event Description” – short summary (e.g., “Conference in London on global tech”). For “Speaker Process” – short note on how a speaker applies (e.g., “Apply via online form,” “Contact organiser on LinkedIn”). OVERALL GUIDELINE QUALITY OVER QUANTITY – A few perfect results are better than a long list of poor fits.
Only add individuals or events that meet ALL criteria.
DO YOU FIT THE BILL?