Job Title: Trade Marketing Officer - for Visayas (1) Trade Marketing Officer - for Luzon General Trade (2) Trade Marketing Officer - for Luzon Modern Trade (3) Above average oral and written communication skills.
Exhibits creativity, detail-orientation and self-initiative College degree graduate in Marketing, Mass Communication or Business related degree Exhibits creativity, detail-orientation and self-initiative Has the capacity to handle both routine and non-routine tasks Computer Literate Above average oral and written communication skills Develop trade marketing plan for both existing and new products which should include annual calendar for the following: WILLING TO DO THE CAMPAIGN AND MARKETING IN THE FIELD BUT SOMETIMES IN THE OFFICE Specific Duties and Responsibilities: In-store Promotions Sampling Activities Merchandising Standards Merchandising Highlights in Selected Bellweather Accounts Distribution and Placement Support Oversee the implementation and execution of all trade marketing campaigns and promotions and take charge in coordinating with other concerned departments and third party entities with regards to its implementation.
Evaluate the effectiveness of the implemented activities against set objectives and parameters by using internal and external information.
Prepare and present post activation reports with evaluation, analysis, improvement plans and future recommendations.
Ensure implementation of approved Merchandising planograms/layouts including installation of shelf talker wherever applicable.
3.6.
Provide feedback to brand marketing and management on new product launches or re- launch initiatives including recommendations.
3.7.
Collect and disseminate Best Practice for profitable Trade Marketing activities.
3.8.
Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.
Job Type: Full-time