Brand Experience Expert, Northern Ohio

Job Details

Job Location

OH - Travel - Sales - Columbus, OH

Position Type

Full Time

Salary Range

$50000.00 - $60000.00 Salary/year

Travel Percentage

Road Warrior

Job Shift

Day

Job Category

Sales

Description

About Us: Loving the game is what drives you to compete at your best. And that is what's driven us to create state-of-the-art equipment for 130 years of athletes. Under the ownership of Sumitomo Rubber Industries Ltd., Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sports are a family of global brands dedicated to the joy of the game. It's why we play. To have that feeling when all the hard work comes together for that first eagle putt, or backhand crosscourt winner. We are Dunlop Sports, a house united under the iconic Flying D logo.

Position Overview:The Brand Experience Expert plays a crucial role in bringing our brands to life through direct consumer engagement and field activation. This position is responsible for executing brand experiences, product demonstrations, and event activations that create meaningful connections between our products and consumers. Working closely with the Brand Experience team, this role ensures consistent brand representation across all consumer touchpoints while driving engagement and product education in the field. The position requires extensive travel to support retail partners, golf events, and consumer activation programs across the assigned territory.

Key Responsibilities Summary:

Technical Excellence & Product Leadership

Master product technology and specifications through comprehensive training programs

Conduct product demonstrations and testing sessions to gather real-world feedback

Transform technical knowledge into compelling consumer narratives

Document and report field insights to support product development

Participate in R&D immersion sessions to maintain cutting-edge knowledge

Field Activation & Consumer Insights

Execute product demonstrations and fitting experiences at retail locations

Generate regular regional consumer insight reports from field activities

Conduct strategic field research and competitive analysis

Support player testing programs and feedback collection

Manage and maintain demonstration product inventory

Retail Partnership Excellence

Drive brand presence and engagement at key retail accounts

Deliver comprehensive staff training and product education

Execute new product launch activities and special events

Ensure optimal merchandising standards and display maintenance

Monitor inventory levels and support replenishment of key products

Green Grass Channel Development

Build and maintain relationships with PGA Professionals

Conduct premium fitting experiences at golf clubs

Support tournament operations with technical expertise

Develop partnerships with teaching professionals

Ambassador & Education Programs

Represent brand values through professional expertise and conduct

Participate in ongoing certification and training programs

Support train-the-trainer initiatives for retail partners

Deliver compelling technical presentations and product stories

Maintain current product knowledge through continuous education

Program Implementation & Reporting

Execute brand experience programs according to strategic guidelines

Track and report event metrics and engagement data

Maintain detailed documentation of field activities

Provide feedback on program effectiveness

Support CRM implementation and data collection

Qualifications

Education & Experience

Bachelor's degree preferred, or equivalent combination of education and experience

3-5 years of experience in brand activation, retail operations, or related field

Golf equipment fitting experience strongly preferred

Demonstrated experience in consumer-facing roles and event execution

Strong understanding of golf industry and equipment technology

Valid driver's license and ability to travel up to 50% of time

Competencies

Outstanding interpersonal and communication skills

Strong technical knowledge of golf equipment and fitting processes

Excellent presentation and demonstration abilities

Detail-oriented with strong organizational skills

Ability to work independently in a field-based role

Physical ability to stand for extended periods and lift up to 50 pounds

Flexible schedule including weekends and evenings as required

Strong problem-solving abilities in a dynamic environment

Technical/ Computer Programs

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Experience with CRM systems and reporting tools

Familiarity with fitting and launch monitor technology

Knowledge of inventory management systems

Basic understanding of POS systems

To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below.

DISCLAIMER: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this position description changes the at-will employment relationship between the company and its employees.

DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.