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Regional Sales Manager

Company:
Crane 1 Services
Location:
Columbus, OH
Posted:
October 24, 2025
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Description:

The Regional Sales Manager (RSM) is a functional role put in place to drive the day to day and ongoing sales activities of TSM’s and other sales related activity in the Region, with the objective of reaching and exceeding the set Monthly Order Intake Objectives. The RSM reports directly to the Regional VP as well as functionally to the VP of Sales and is responsible for leading the region’s sales and marketing efforts within the North Market Districts and branches. The position will be a key member of our sales and marketing leadership team.

The ideal candidate will have a strong track record of organic sales growth and marketing experience in a B2B industrial environment. We need a strong, self-driven, collaborative leader to join the team and help shape our future. We are looking for a sales and marketing leader that has high energy and engaging personality, a competitive spirit with an insatiable desire to win, and a collaborative approach to teamwork.

Starting Salary: $140k + Bonus

Regional Sales Manager (RSM) Role & Responsibilities

Implement plans to meet sales targets or inspection, service, and new crane opportunities in alignment with the strategies and policies of the Crane 1.

Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.

Build coalition across our District and Branch teams to ensure optimal selling and service solutions are provided to our customers and margin goals are aligned to local branch business plans.

Work directly and collaboratively with the Regional VP to drive mutual success across the region.

Understand and share, with his/her team and the management team, industry-specific trends, and landscapes.

Communicate our value proposition to our customers, team members, and stakeholders.

Establish a network of key account prospects and work across regions to engage national accounts.

Develop and mentor the existing local sales resources in sales follow up, sales calls, closing techniques, and general sales presentation skills.

Ride with TSMs on a quarterly basis, at a minimum, to assess skills and train, while visiting customers and prospects.

Develop, collect, and report sales activity in our CRM tool and teach the TSMs how to leverage the CRM and associated tools.

Join organizations related to the Crane Service and Manufacturing industry to build external networks and spread the Crane 1 Brand throughout the marketplace.

Lead the renewal of all regional key account agreements with support from the VP of Sales and Marketing and VP of Operations.

Become a valued sales partner with key customers by providing an unsurpassed customer experience across all steps in the selling process.

Identify, and share with sales and marketing leadership, unmet customer needs and opportunities that will produce additional sales.

Proactively uses performance management in the setting and measurement of clear business objectives.

Responsible for contributing to the sales and operations tasks through personal sales visits to key accounts and through direct involvement in management of critical projects.

Responsible for directing, leading, and managing the sales of the region and working in cooperation with the Regional Operations Manager, accounting, and other CRANE 1 profit centers to maximize the overall market potential and profit contributions to CRANE 1.

Regional Sales Managers (RSM) Requirements

KNOWLEDGE: Minimum of at least (5) years of territory sales experience, preferably in an industrial segment. 3+ years of direct sales management experience, and at least (3) years managing teams/people.

TRAVEL: 75%+ travel and overnights

SKILLS: A competitive nature to meet and exceed sales goals. A track record of strong communication skills and successful outside sales, sales management or management experience with proven planning, problem-solving, and negotiation skills, and excellent interpersonal communication skills. Ability to demonstrate business planning, sales analytics, and strong financial acumen/profitability analysis skills. CRM system knowledge (Sales Pro, Salesforce.com, and pipeline management.

ABILITY: A passion for providing top-notch customer service to our customers combined with sales process training and experience coaching sales representatives. A positive and collaborative approach to teamwork and competition.

Equal Employment Opportunity (EEO) Statement

Crane 1 Services is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status in accordance with applicable federal, state, and local laws. We believe in fostering a supportive environment where every employee is valued and given the opportunity to succeed.

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