Marketing Manager

Were looking for a Marketing Manager who will drive brand growth, strengthen market positioning, and lead integrated campaigns for a leading player in the home improvement and lifestyle retail industry.

Key Responsibilities:

Develop and Implement Marketing Strategy: Create and execute comprehensive marketing plans that align with business goals, driving growth and brand awareness.

Own Content Calendar: Lead the planning and execution of monthly content calendars across digital, social, and offline channels.

Strengthen Brand Positioning: Ensure consistent brand messaging and visual identity across all marketing touchpoints.

Lead Creative Collaboration: Work closely with outsourced creatives, designers, and copywriters to produce high-quality, on-brand materials.

Execute Campaigns: Manage integrated marketing campaigns, including product launches, seasonal promotions, and special initiatives.

Analyze and Optimize Performance: Monitor key metrics, prepare reports, and refine strategies to maximize ROI and engagement.

Cross-Functional Partnership: Collaborate with sales, product, and operations teams to ensure marketing efforts drive revenue and enhance customer experience.

Project & Budget Management: Oversee multiple concurrent campaigns, manage budgets, and ensure timely deliverables.

Market Insight: Stay ahead of trends, competitor activities, and emerging tools to identify new opportunities.

Team Leadership: Mentor and inspire the marketing team, fostering creativity, collaboration, and excellence.

Qualifications:

Bachelors degree in Marketing, Business, Communications, or related field.

At least 5 years of experience in marketing, branding, or related rolespreferably in retail, lifestyle, or home improvement industries.

Proven background in content strategy and storytelling across multiple channels.

Strong understanding of brand positioning and customer segmentation.

Experience leading and collaborating with outsourced creatives and marketing vendors.

Excellent project management and organizational skills.

Data-driven mindset with strong analytical and problem-solving abilities.

Passionate about design, innovation, and enhancing customer experience.