Marketing Executive

These are the essentials of the role:

You must understand the business strategy, target markets, products and services and product price points of the brand and research, manage, and develop marketing strategies to translate the strategic business plan into a relevant marketing strategy aligned to the brand.

You will set marketing schedules and co-ordinate with colleagues, sponsors, media representatives and other professionals to implement strategies across multiple channels.

You will lead, manage, and develop the marketing team within the marketing budget, which you will prepare, and you will measure and report on ROI and KPI’s.

You will oversee the brand’s social media accounts, measure and manage online content.

You will track SEO and Google Analytics data and present your analysis of data to the executive team. You will analyse trends, data, demographics, pricing strategies and other information to improve marketing and sales performance.

You will research competition, provide suggestions for improvement, and anticipate sales trends

Requirements:

Minimum – National Diploma or Degree in Marketing or relevant degree/diploma

Minimum of 3 years post qualification digital marketing experience, preferably at a senior management or executive level, with a focus on developing and implementing digital marketing strategies

Must have in-depth knowledge of different digital marketing channels and solid experience with online marketing tools, data analysis, and best practices

Must have basic knowledge of web design processes

Must be articulate with strong oral and written communication skills (English) and exhibit strong interpersonal skills. Must be a team player!

Must be able to lead, develop and manage a marketing team.

The post Marketing Executive appeared first on freerecruit.co.za.