Email Marketing Coordinator

Position summary ■ The Email Marketing Coordinator supports the client's Business Development, and Marketing teams.

Primarily responsible for the formatting and distribution via email of the firm's client alerts, news and event invitations.

Job qualifications ■ Associate's or bachelor's degree in marketing, communications or business preferred.

An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the role ■ Three years' experience in a professional service organization required.

3 - 5 years' experience preferred; law firm experience and pitch/proposal experience a plus ■ Advanced MS Office skills with understanding of Word formatting ■ Excellent organizational skills, time management and ability to multitask ■ Excellent Attention to detail with emphasis on accuracy and quality ■ Familiarity with Microsoft Dynamics or other CRM applications a plus ■ HTML knowledge required ■ Strong verbal and written communications skills ■ Ability to build strong relationships with clients Supervision * Received: Marketing Supervisor Job relationships * Internal: This position works closely with the Marketing Sueprvisor/Senior Account Manager and various other WL staff * External: Client's Marketing team and external vendors Job duties (* denotes an "essential function") ■ *Layout, test and circulate HTML email drafts with Business Development teams, partners and others, making changes as needed.

■ *Assist in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings.

■ *Send emails using the email merge tools.

■ *Help to enforce the firm's data protection and anti-spam policies related to this work.

■ *Make HTML email templates and change existing templates to support business needs.

■ *Configure, test and set up email layout and web response forms to support global Business Development email campaign tracking, and event registration and management.

■ *Create InterAction folders and fields to support events.

■ *Produce follow-up reports and metrics for email campaigns and events.

■ *Help support global team on consistent email marketing system usage.

■ *Suggest improvements to the business processes and to reports generated by the system.

■ *Perform data stewarding duties to assist in the maintenance and administration of client and contact data in the firm's Client Relationship Management system.

■ *Troubleshoot bugs, broken links and other problems.

■ Performs other responsibilities and ad hoc tasks as assigned.