GM, Marketplace

The Opportunity

Pillar4 Media is seeking a GM, Marketplace to join its fast-growing team.

Pillar4's mission is To help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You'll Be Doing

Reporting to the President, Revenue, the GM will:

P&L Ownership & Financial Strategy

Own the full P&L for your assigned marketplace or vertical, including gross revenue, unit economics, and margin performance.

Lead financial planning, forecasting, and performance tracking to ensure delivery against revenue and profitability goals.

Develop business cases for new growth opportunities and investment prioritization.

Marketplace & Partner Growth

Build and execute the vertical's monetization strategy - identifying, developing, and optimizing partnerships that drive both user value and financial performance.

Manage all brand and monetization partnerships across channels, ensuring alignment to category goals and partner expectations.

Cross-Functional Leadership

Lead and performance-manage a cross-functional team to deliver on growth and profitability objectives.

Foster collaboration and alignment across marketing, data, and product teams to execute a cohesive go-to-market strategy.

Partner closely with senior leadership on strategic planning, new initiatives, and scaling existing assets.

Strategic Growth Execution

Own the marketplace growth roadmap from strategic vision to tactical execution.

Identify and capitalize on market trends, new monetization models, and emerging categories.

Build repeatable frameworks for vertical scaling and operational efficiency.

What You Bring

8+ years of experience in general management, growth, performance marketing, or P&L ownership roles (preferably within digital marketplaces or media businesses).

Proven track record of driving revenue growth and profitability in complex, multi-channel environments.

Strong analytical and financial acumen; comfortable building models and managing budgets.Demonstrated success leading cross-functional teams and delivering against performance metrics.

Excellent communication and stakeholder management skills; able to influence across all levels of the organization.

Entrepreneurial mindset with a bias toward action, experimentation, and data-driven decision-making

What We Look For

Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.

Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.

Alignment with Pillar4's culture: We live by our values and expect our team to buy in.

Act with focus

Get after it

Grow without limits

Build the team

Obsess Over Customers

Commit to Service

Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.

Stability: We are privately owned, have a holding period of 'forever,' and have significant cash to invest.

Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.

Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.

Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.

Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.

Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.

Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

Mattress Advisor, launched in 2017

Mattress Nerd, acquired in 2018

Sleepopolis, acquired in 2020

Mattress Clarity, acquired in 2020

The Fit House, launched in 2021

Garage Gym Reviews, acquired in 2021

Sleepyti.me, acquired in 2022

Sleep Advisor, acquired in 2022

BarBend, acquired in 2023

Breaking Muscle, acquired in 2023

Morning Chalk Up, acquired in 2023

Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

All offers are subject to a background check.