Director of Communications and Marketing

Contract Details: 226

Primary Purpose: Bond Project Communications

Promote positive public relations between the school district and community. Prepare and provide

information to the public about the activities, goals, policies, and bond program of the school

district. Distribute pertinent information about the district and its activities to employees. Lead and

coordinate communications related to the voter-approved bond, including construction progress

updates, stakeholder engagement, and transparency reporting.

Qualifications:

Education/Certification:

Bachelor's degree in English, journalism, communications, or related field, and/or equivalent work

experience

Special Knowledge/Skills:

Excellent public relations, organizational, communication, and interpersonal skills

Ability to create basic photo/video content and coordinate professional photo/video as needed

Familiarity with public sector transparency practices; ability to translate construction and financial

updates into public-friendly language

Ability to use software to develop spreadsheets, perform data analysis, and do word processing

Familiarity with using graphic design programs such as Canva and Adobe Suite products

Experience:

Previous experience in journalism, communications, or public relations (Preferred but

not required)

*Duties and Responsibilities:

Develop and execute an integrated communications plan for the voter-approved bond program, aligned

to board priorities and district strategic plan.

Produce regular, plain-language construction progress updates (e.g., monthly/phase milestones),

including timelines, budgets at-a-glance, safety milestones, and upcoming impacts to students/families.

Maintain a public-facing bond webpage or microsite with dashboards, photo/video galleries, FAQs,

timelines, and transparency documents (e.g., reports, slide decks).

Plan and publish social media content about bond milestones; monitor engagement; respond to

common questions; escalate issues as appropriate.

Coordinate community meetings, campus briefings, and construction walk-throughs; prepare visuals

(slides, one-pagers, infographics) and talking points for district leaders.

Collaborate with Facilities/Operations, Finance, Technology, and campus administrators-and with

architects, CMAR/general contractors, and owner's reps-to verify information and secure visuals.

Establish a predictable reporting cadence (e.g., monthly update posts; quarterly community reports) and

maintain an editorial calendar.

Track and report communications metrics (web, email, social, attendance/feedback) to inform

continuous improvement.

Ensure accessibility (readability, translations, alt text/captions) and compliance with district policies and

applicable laws and regulations.

Prepare rapid-response communications for construction changes affecting traffic patterns, campus

access, safety, or schedules.