Brand Manager Eriksberg

We are seeking a dynamic and experienced Brand Manager to join our marketing team at Carlsberg Sverige.

As Brand Manager for Eriksberg, you will be responsible for leading the development of strategic Masterbrands campaigns, oversee the creation of compelling creative assets, working closely with both internal teams, the global local power brand team and external agencies to deliver local high-impact campaigns that resonates with our consumers and target audiences to strengthen brand equity and deliver on business goals.

You will act as a brand ambassador, executing the strategic brand plan to strengthen brand health, enhance performance, fuel sustainable growth and maximize the impact of the Eriksberg brand in the Swedish market. This includes both long-term strategy and short-term activations.

Key Responsibilities

Develop and implement comprehensive brand strategies that drive growth and strengthen brand equity.

Evaluate and refine brand positioning to be up to date for communication development.

Develop and create communication assets independently in line with the brand and positioning strategy.

Take full ownership of brand P&L and budget, ensuring efficient resource allocation and investment.

Monitor business performance, track key KPIs, and take timely action to meet targets.

Lead active portfolio management, balancing strategic oversight with hands-on execution.

Initiate and develop the creatives, media, communication, and activation strategy and plans.

Drive the innovation agenda by building and aligning a long- and short-term pipeline based on consumer and category insights.

Adapt and optimize brand strategies based on performance metrics and market dynamics.

Ensure strategic and tactical alignment with the global local power brand team to support consistent and effective brand development.

This position is based at Carlsberg Sweden’s head office in Solna, where you will be part of the Marketing team and report to the Marketing Director Beer.

What we’re looking for:

You’re a strategic and creative thinker with a passion for growth and a strong business mindset. You combine analytical sharpness with a results-oriented approach, always aiming to make a real impact. With a natural drive and high integrity, you thrive in collaborative environments and working cross-functionally, where teamwork and shared success are key.

You take ownership of your work through strong self-leadership, managing your time and priorities effectively. Your structured and organized way of working is supported by solid project management experience. On top of that, you’re a confident communicator with excellent presentation and influencing skills.

Your Background Includes:

A degree in marketing and/or business management, along with 4–6 years of relevant experience in brand building and marketing, preferably within FMCG.

A solid foundation in brand strategy and a sharp understanding of how to translate it into impactful, locally relevant communications. You have done it successfully before!

Experience in developing locally tailored communication that drives consumer relevance. With the skills to blend creativity with strategic insight to deliver compelling brand stories.

A proven ability to manage marketing budgets and deliver results in line with business P&L targets.

A collaborative mindset with experience partnering with creative and media agencies, as well as other external stakeholders.

Fluency in both Swedish and English, written and spoken, and the ability to navigate complex stakeholder environments with ease.

Sounds interesting?

Please submit your application as soon as possible as we work with continuous selection and may fill the position within the application deadline! The application deadline is November 5th, 2025. Please note that we do not accept applications via email due to GDPR.

Why Carlsberg?

Carlsberg Sweden is one of the country’s most iconic beverage companies, with over 50 brands including Falcon, Carlsberg, Eriksberg, Ramlösa, Festis, Somersby, and Pepsi. As part of the Carlsberg Group, with over 40,000 employees, you'll have the opportunity to grow in an international environment where both local and global perspectives matter.

At Carlsberg, we believe in Growth Culture – a culture driven by positive energy, empathy, and a strong focus on the consumer. We make quick decisions to drive change and improvement, always while maintaining high quality. Here, you’ll have the opportunity to thrive in a dynamic and supportive environment where each individual’s growth is valued. We lift each other up to reach our full potential, and together, we brew for a better today and tomorrow.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.