Senior Marketing Officer

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.

Responsibilities

Develop and execute comprehensive marketing communications strategies to enhance product branding, awareness, and conversion for digital imaging and cinema line products.

Design and implement year-round, business-driven marketing plans across digital advertising, influencer collaborations, content marketing, social media, customer engagement, and media relations to support sales goals.

Identify and pursue joint promotion opportunities with potential partners to maximize marketing impact and cost efficiency.

Establish, maintain, and grow relationships with key stakeholders in the digital imaging and film industry.

Manage and analyze the performance of paid and owned media channels, including digital advertising and social media, and provide regular evaluation reports.

Control and optimize the advertising and promotion budget for assigned product categories.

Collaborate with external agencies to develop creative and impactful marketing materials and assets.

Work closely with internal teams, including product and sales department, to plan, coordinate, and execute integrated marketing campaigns.

Requirement

Degree holder in Marketing, Digital Advertising/Strategies, Communications, or related disciplines

5 years relevant experience in advertising and promotion or event management gained from film industry or sizable consumer goods company. Candidates with less experience will be considered as Marketing Officer

Hands-on experience in branding and event management is a must

Strong network within the film industry is a plus

Strong business acumen with market intelligence and passionate in professional electronic products

Able to work independently, detailed-minded and organized.

A good team player with excellent interpersonal and communication skills with creative mindset and can-do positive attitude

Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing

Good command of both spoken and written English and Chinese

JR-118318