technical management of social media platforms, focusing on programming, content uploads, and trend reporting, while also handling content creation, campaign management, and community engagement. Key responsibilities include developing and implementing social media strategies, analyzing performance metrics, and staying up-to-date with new technologies and best practices. They are the creative and technical link between a company's social media goals and their execution.
Responsibilities
Develop, implement, and manage social media strategies aligned with business objectives.
Create, schedule, and publish engaging content across various platforms.
Monitor and respond to user interactions, comments, and messages to foster community engagement.
Analyze social media performance metrics and provide reports on campaign success.
Collaborate with marketing, content, and design teams to ensure brand consistency.
Stay current with social media trends, tools, algorithm changes, and best practices.
Run and optimize social media advertising campaigns and manage budgets.
Conduct competitive analysis to identify growth opportunities.
Qualifications and skills
Proven work experience as a Social Media Manager or similar role.
Strong understanding of social media KPIs and how to measure them.
Excellent content creation skills (text, image, and video).