A social media developer's job description includes developing and implementing social media strategies, creating and publishing engaging content, managing and monitoring social media channels, and analyzing performance data to improve engagement and brand visibility. They are also responsible for staying current on social media trends, collaborating with other departments, and managing paid ad campaigns.
Key responsibilities
Strategy and planning: Develop and execute social media strategies that align with company goals, define key performance indicators (KPIs), and create content calendars.
Content creation: Create and publish high-quality, engaging content tailored for different social media platforms, including graphics, videos, and text.
Platform management: Manage all company social media accounts, schedule posts, and ensure all content adheres to brand guidelines.
Community engagement: Monitor channels, respond to comments and messages, and engage with followers and industry professionals to build a strong online community.
Analytics and reporting: Analyze social media data and metrics to measure the success of campaigns and report on results to management. Use insights to optimize strategies and content.