Marketing Automation Specialist

Overview

Join Export Development Canada (EDC) as a Marketing Automation Specialist and help Canadian businesses grow globally. EDC is a Crown corporation that provides financial solutions and expertise to support Canadian exporters.

What You Will Be Doing

Digital Marketing Power User

Develop hypotheses, tests, and solutions for email campaigns and deliver them to target audiences.

Manage multiple challenging projects simultaneously in a matrixed organization.

Stay current with digital marketing best practices: usability, accessibility, design/copy, email governance, lead scoring, privacy, and legislative policies.

Incorporate generative AI tools into daily work.

Email Marketer at Heart

Ideate, build, deploy, test, and optimize email campaigns and workflows.

Collaborate on lead nurturing and lead scoring within Agile squads.

Analyze results, tweak templates (HTML/CSS), and recommend improvements.

Front End Developer

Create responsive, accessible email templates and landing pages with HTML, CSS, JavaScript, and JSON.

Use SQL for dynamic content, segmentation, and personalization.

Build and manage automated journeys in SFMC Journey Builder, AMPscript, and Eloqua Program Canvas.

Maintain clean, scalable codebases in Git and collaborate with back end developers.

Ensure compliance with WCAG, CASL, CAN SPAM, and privacy regulations.

Marketing Automation Community of Practice

Share best practices and educate the squad.

Capture new requirements and request new components from the Martech COE.

Grow digital skills (SEO, SEM, Adobe Experience Manager, Social).

Agile Marketing

Use data to define experiments for email and digital channels.

Participate in Agile ceremonies and keep tasks up to date in Azure DevOps.

Communicate process improvement opportunities across marketing functions.

Data Quality Management

Champion data quality to build a robust marketing database.

Conduct data analysis and segmentation to nurture campaigns.

What We Are Looking For

5+ years of digital marketing, at least 3 years as B2B email specialist using Eloqua or similar.

Undergraduate degree in business, marketing, or related field.

Proven ability to deliver complex campaigns: web apps, forms, landing pages, automated programs, and HTML emails.

Highly proficient in front end development: HTML, CSS, JavaScript, React, JSON.

Strong portfolio of responsive, accessible email templates and landing pages.

Ability to troubleshoot and resolve technical issues in email and web content.

Excellent communication, customer orientation, and deadline management.

What Will Make You Stand Out

Experience with digital marketing technologies that drive measurable business outcomes.

Proficiency in building responsive, cross platform email templates and landing pages.

Curiosity and ability to learn new skills quickly.

Experience with web tracking, analytics, CRM tools, and Salesforce Marketing Cloud.

Background in B2B, insurance, or financial services.

Bilingual in English and French.

Eligibility

EDC is committed to fair employment practices. Preference will be given to candidates who can work legally in Canada (Canadian citizens or permanent residents) and meet security screening requirements. Apply by the closing date.

EDC's Commitment to Employment Equity

We encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and 2SLGBTQI+ community members. All applicants will be treated fairly. If you require accommodation, please let our recruitment team know. Only selected candidates will be contacted. #J-18808-Ljbffr