INTERNSHIP - BUSINESS DEVELOPMENT & STRATEGY (M/F/D)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process

Step into the dynamic world of sports with an internship in one of our Business Development & Strategy teams at our Headquarter in Germany! Applicants are considered for the available intern roles in the Business Development / Strategy teams in our global HQ. In an industry where passion meets innovation, we're seeking team members who share our commitment to continuous learning and improvement.

As part of our Business Development & Strategy teams, you'll help in creating data-driven insights and reporting as well as insightful leadership presentations and shape communication cross-functionally. The Business Development teams manage key strategic projects, as well as partnerships and identify key business opportunities that are key drivers for continuous growth.

You may find yourself playing a key part in shaping the future of our retail business, our business in market Central Europe or our Creative Direction & Innovation business area. Your ideas for improvements will be not only welcomed but encouraged, as we constantly strive for excellence.

Picture yourself helping to drive business development and key strategic projects and partnerships. Or you might be supporting the introduction and admin of new Communication Tools and guidelines and workload planning in our Europe Retail & Franchise organization.

Surrounded by experienced colleagues, you'll receive unparalleled support to kickstart your adidas journey. Join us on this incredible journey of excellence, where every day is an opportunity to make a lasting impact in the world of sports!

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

Strategic Project & Initiative Management

Lead and support cross-functional projects across departments (Sales, Brand, Finance, HR, Retail, etc.).

Coordinate execution of events, athlete interactions, store contests, and partner engagements across Europe.

Manage project briefs, timelines, resources, and stakeholder alignment.

Track progress of initiatives using planning tools and maintain documentation.

Communication & Engagement

Improve communication between European Retail Stores and Back Office teams and support the management of internal communication tools

Assist in communication campaigns and special projects across regions.

Presentation & Reporting Excellence

Create high-impact presentations and reports for leadership, retail, and external audiences.

Distill complex updates into clear, visually compelling summaries.

Compile market and consumer insights to support business decisions.

Assist in producing retail-specific presentation materials (e.g., PowerPoint slides).

Operational & Administrative Support

Organize and follow up on meetings, workshops, market visits, and executive travel.

Manage calendars, meeting logistics, and action tracking.

Support ad hoc tasks and administrative duties

WHAT WOULD MAKE YOU A MATCH

Student of Management, Business Administration, Economics, Project Management, Strategy or similar

Fluency in English (written & spoken), German is a plus

Strong MS Office skills (especially Excel and PowerPoint)

Curiosity and analytical capabilities, demonstrating the ability to manage complex data, derive insights, and effectively convey narratives through presentations.

Strong organizational and communication competencies

Ideally first experience in project management and / or working in a cross-functional environment

Strong presentation and communication skills are beneficial

Good analytical skills and first experience in data analysis and reporting are a plus

Ability to multi-task and solve problems independently

WHAT'S IN IT FOR YOU

Employee discounts on products

Chances to attend and take part in on campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Possibility to join our mentorship program, networking opportunities or employee resource groups

International intern community and work environment

Regular development conversations as part of your role

Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities

Company sports program including classes and events focusing on sports and mental health

Flexible and agile working arrangements (40% home office possible)

Monthly gross allowance: non-compulsory internship 2.350,00€, compulsory internship 1.780,00€ (Difference due to different taxation, net will be the same)

ELIGIBILITY

Enrolled as full-time student for the complete duration of the internship

Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)

Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate)

Availability for the full duration of the internship from March 2026 - September 2026

Ability to relocate to Herzogenaurach in Germany for the full duration of the internship

KEY FACTS

Application Deadline: October 31st, 2025, 11:59 PM CET

Start Date: March 1st, 2026

Duration: 6 months

Location: adidas Headquarters in Herzogenaurach (near Nuremberg)

NEXT STEPS

To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know.

Please apply in the same language as the job description

If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.