Sales Manager (Kenyan Local)

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Key Responsibilities:

Lead and manage the national sales team to achieve volume, revenue, and distribution targets

Develop and implement strategic sales plans by region, channel (retail, horeca, wholesale), and product

Build strong relationships with key distributors, retailers, bars, restaurants, and trade partners

Monitor and analyze sales performance, market trends, and competitor activity

Collaborate with trade marketing and brand teams to ensure effective market execution

Recruit, train, and mentor sales representatives across the country

Ensure compliance with local laws and responsible alcohol marketing practices

Qualifications & Skills:

Kenyan citizen with in-depth knowledge of the local liquor market

Bachelors degree in Business, Sales, or related field (MBA is a plus)

5+ years' experience in sales management within the liquor, beverage, or FMCG industry

Strong leadership, negotiation, and communication skills

Experience managing key accounts and distributors

Willing to travel across Kenya regularlyApply Now!