Director of Paid Search

Director of Paid Search

Location: Remote

Type: Full-Time

Reports to: Founder / CEO

Direct Reports: Paid Media Strategists & Ads Managers

About Griffin Marketing

Griffin Marketing is a Google Ads focused agency helping eCommerce brands scale profitably. With $6M in managed annual spend and 150+ brands served in the last two years, we are growing fast and building an AI-powered agency for the future. Our culture values ownership, transparency, and cutting-edge thinking.

Role Overview

The Director of Paid Search leads the performance, process, and people powering Griffins client delivery. You'll oversee account strategy, mentor Strategists and Ads Managers, enforce best practices, and evolve our delivery systems including AI-enhanced workflows and documentation.

This is not a firefighting role. Were looking for a builder, coach, and standard-setter someone focused on elevating team capabilities and operationalizing excellence.

Key Responsibilities

Provide strategic oversight for all Google Ads accounts

Own quality control and escalation processes

Conduct audits and campaign reviews

Set and enforce strategy standards

Manage and mentor a growing team of Strategists and Ads Managers

Lead 1:1s, performance reviews, and team development

Build a culture of accountability and improvement

Document best practices and create internal playbooks

Partner with Ops and Automation to integrate AI and automation

Stay ahead of Google platform changes

Collaborate with the Founder and Ops on service and process evolution

Ideal Candidate Profile

8+ years managing Google Ads campaigns

2-3+ years leading paid media teams

Expertise in all major Google Ads campaign types

Passion for efficiency, systems, and AI integration

Excellent communication and leadership skills

Experience in remote, async-first teams

Ownership mindset and process-driven approach

Compensation & Benefits

Competitive base salary + performance bonus

Profit-sharing eligibility after Year 1

Flexible working hours and remote work

High-ownership role with path to executive leadership