Area Visual Merchandiser

Key Responsibilities:

Store Compliance & Audits

Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.

Identify deviations and work closely with store teams to implement corrective actions.

Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.

Go-to-Market (GTM) & Campaign Execution

Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.

Coordinate with brand teams and vendors for smooth and timely rollouts.

Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.).

Asset Management

Maintain an updated asset report for all stores within the territory.

Monitor asset conditions, ensure periodic maintenance, and initiate replacements when required.

Training & Development

Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.

Build strong VM understanding among store teams to ensure daily upkeep and readiness.

Planogram Execution

Ensure all stores implement the latest planograms accurately and within deadlines.

Work closely with category teams to optimize space allocation based on performance and visibility.

Seasonal & Festive Execution

Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.

Ensure timely implementation of décor, communication elements, and campaign collaterals across all stores.

Travel & Coordination

Travel extensively across assigned stores for audits, training, and campaign checks.

Liaise with cross-functional teams — Store Operations, Marketing, and Procurement — for seamless coordination.

Qualifications & Experience:

Graduate / Postgraduate in Visual Merchandising, Retail Management, or Design.

2–5 years of experience in Visual Merchandising within a retail or FMCG environment.

Strong understanding of retail display principles, planogram execution, and brand presentation.

Excellent communication, training, and coordination skills.

Willingness to travel extensively across the region.

Key Competencies:

Eye for detail and aesthetic sense

Strong organizational and multitasking ability

Proactive and result-oriented approach

Vendor coordination and cost-awareness

Training and people management skills