Digital Advocacy Director

Job Description

Salary: $120,000 - $130,000

Job Type: Full Time, Hybrid, Based in Washington, DC

First Start Date: October 20, 2025

Application Deadline: Applications Accepted on a rolling basis

Education: 4-Year Degree Required

Experience Level: 6+ Years

Salary: USD $120,000 - $130,000. Salary is commensurate with experience

National Council of Jewish Women (NCJW) is a 132-year-old Jewish feminist civil rights organization working for equity and justice for women, children, and families in the United States and Israel. With 250,000 grassroots advocates and 45 local sections, we combine education, direct service, and advocacy to create lasting social change.

We approach our work through a Jewish, gender, economic, and racial justice lens, centering those most impacted. Our deep partnerships across progressive, faith-based, and governmental spaces reflect our intersectional values.

NCJW is at a transformational moment, guided by a bold new strategic plan. Our audacious goal: engage one million changemakers nationwide to improve the lives of women, children, and families. To reach that goal, NCJW is making important adjustments to its structure, strategy and staffing. This role is a part of that vision.

Position Summary

NCJW seeks a Digital Advocacy Director to lead efforts to expand, innovate, and maximize our digital advocacy impact. This role will design and implement strategies that activate, engage, and grow NCJWs national network of changemakers ensuring campaigns not only reach broadly but move people from clicks and awareness to calls and action.

Working across departments, the Director will put digital storytelling and advocacy at the center of everything we do. In close partnership with NCJWs Government Relations and Advocacy team, they will translate policy priorities and grassroots activity into powerful narratives ensuring alignment between what our sections are doing locally and what we are lifting up nationally. By integrating storytelling with mobilization and leveraging analytics, they will oversee the creation of compelling, accessible content that inspires action at scale.

The ideal candidate is a bold communicator, innovative marketer, and savvy digital strategist with a passion for changemaking. This role is central to NCJWs audacious goal of engaging one million changemakers nationwide transforming digital advocacy into a primary engine of growth that builds a grassroots movement shaping policy, culture, and community.

The Digital Advocacy Director reports to the Chief of Staff and directly supervises the Digital Media Manager. This position is based in Washington, DC, with in-office expectations of at least one day per week.

Primary Responsibilities

Digital Advocacy Strategy

Lead the development of high-impact, multi-channel campaigns that mobilize advocates nationwide across NCJWs issues.

Develop and distribute digital advocacy toolkits that equip local NCJW leadership councils and affiliates, communal partners, and grassroots leaders with resources to take action locally and amplify national priorities.

Expand NCJWs reach through strategic use of digital tools, platforms, and partnerships including email, websites, video, social media, and call-to-action platforms engaging new audiences and strengthening our base.

Leverage creativity to design more thoughtful, accessible ways for people to take action across all channels making advocacy easier, faster, and more impactful.

Platform Management, Analytics and Innovation

Manage NCJWs digital advocacy tools (CRM, action alerts, emails, texting tools, etc.), ensuring effective use of technology to expand NCJWs online mobilization.

Build and oversee analytics systems to track engagement, evaluate campaign performance, and make data-driven adjustments that maximize impact.

Monitor and analyze digital advocacy performance, producing regular reports and insights for leadership and staff.

Oversee the redevelopment and optimization of NCJWs website as a hub for advocacy, engagement, and education ensuring accessibility, clarity, and alignment with organizational priorities.

Stay current with digital organizing trends, tools, and best practices, bringing innovation to NCJWs digital communications efforts.

Storytelling and Engagement

Partner with the Government Relations and Advocacy team to integrate policy priorities and Jewish feminist values into compelling digital content.

Ensure NCJWs digital advocacy is accessible, inclusive, and inspiring across diverse communities and generations.

Develop creative strategies to move supporters from digital engagement to deeper involvement, including leadership development opportunities.

Support multimedia and technology solutions for webinars and other virtual programming, working closely with the Directors of Leadership Development and Information Technology.

Leadership and Team Management

Serve as a deputy in the Communications Department alongside the Press Secretary ensuring continuity of leadership, decision-making, and communications strategy.

Foster a culture of digital storytelling across the organization, equipping staff and advocates to tell powerful stories that connect Jewish values to impact.

Key Qualifications:

Minimum of a Bachelors degree.

6+ years of experience in digital advocacy, political campaigns, or nonprofit communications, with strong knowledge of CRM databases, email marketing, and web platforms.

Demonstrated ability to design and deliver high-impact digital products and campaigns using analytics and data to refine strategy.

Strong communication and interpersonal skills, with proven ability to translate complex issues into compelling stories and calls to action.

A deep appreciation for the history and lived practices within Jewish tradition, culture, identities, community, and the issues and diverse communities for which NCJW advocates.

Leadership acumen, including experience supervising staff and working at a strategic level in a fast-paced environment.

High attention to detail with the ability to deliver projects in dynamic, collaborative, cross-functional teams.

Ability to manage multiple priorities, short-term needs, and long-term planning.

Salary and Benefits

Salary range: USD $120,000 - $130,000. Salary is commensurate with experience

Paid Federal and Jewish Holidays.

NCJW offers a generous and comprehensive benefits package, including 25+ paid Federal and

Jewish Holidays each year, plus paid vacation time, sick time, and extensive paid leave. In

addition, NCJW offers a retirement savings account with employer match, health insurance,

dental, vision, disability insurance, professional development, life insurance, flexible spending

account, transit benefits, short-term disability insurance, and long-term disability insurance.

NCJW is an Equal Opportunity Employer

At National Council of Jewish Women, we are committed to creating a culture of inclusion and

accountability. We honor the wisdom, insights, perspectives, and experiences of diverse

viewpoints, and recognize that many critical voices have been underrepresented in Jewish

organizational life and nonprofit organizations as a whole for too long. We welcome applications

from people of diverse religious, spiritual, and cultural backgrounds. We are an equal

opportunity employer and recruit, hire, train, promote, compensate, and administer all personnel

actions without regard to race, color, religion, sex, gender, gender identity, gender expression,

sexual orientation, national origin, culture, age, creed, disability, ancestry, medical condition,

marital status, military or veteran status, citizenship status, or any other protected status.

Full-time

Hybrid remote