Area Director of Business Development

Drive Growth. Lead Teams. Make a Difference.

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

What You’ll Do:

Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management

Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets

Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach

Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy

Provide regular field coaching, joint sales calls, and ongoing professional development to your team

Maintain continuity with existing referral partners while actively pursuing new market opportunities

Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients

Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships

Monitor compliance with sales methodologies, performance metrics, and regulatory requirements

Support and implement short- and long-range growth goals aligned with company initiatives

Compensation may vary within the salary range provided based on several factors including but not limited to a candidate’s location, experience, education, skills, licensure, certifications and department equity. Gentiva provides associates with a comprehensive benefits and total rewards package, of which base pay is just one piece.

Salary Range 110,000-120,000

About You

What You Bring:

Education:

Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)

Experience:

Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)

1+ years of healthcare sales leadership experience required

Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships

Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)

Prior experience with HomeCare HomeBase (HCHB) preferred

A top-performer with a track record of achieving growth goals in a metrics-driven environment

Other Requirements:

Valid driver’s license and auto insurance (travel required across assigned territory)

Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Additional Full-Time Benefits:

Medical, Dental, Vision Insurance

Mileage Reimbursement or Fleet Vehicle Program

Generous Paid Time Off + 7 Paid Holidays

Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

Free Continuing Education Units (CEUs)

Company-paid Life & Long-Term Disability Insurance

Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply TodayStep into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.

Legalese

This is a safety-sensitive position

Employee must meet minimum requirements to be eligible for benefits

Where applicable, employee must meet state specific requirements

We are proud to be an EEO employer

We maintain a drug-free workplace

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Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon

Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care

Home health care: Heartland Home Health

Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

Full-Time