Senior Digital Visual Merchandising Lead

Employment Type

Permanent

Closing Date

1 Oct 2025 11:59pm

Job Title

Senior Digital Visual Merchandising Lead

Job Summary

Job Description

Who We Are

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritizes wellbeing and choice.

What We Offer

Performance-related pay

Access to thousands of learning programs so you can level-up

Global presence across 22 countries; opportunities to work where we do business.

Purchased annual leave scheme

Additional Telstra day off

Additional 30% off Telstra products and services

Toolkit provided (laptop + mobile phone + plan paid for)

About us

Telstra is a dynamic and innovative company dedicated to connecting people and businesses through cutting-edge telecommunications and technology solutions. We are looking for a passionate and experienced Senior Digital Visual Merchandising Lead to join our team and drive our future Retail Digital Marketing roadmap.

About the role

The Senior Digital Visual Merchandising Lead will take responsibility for the new and innovative deployment of creative content and interactive storytelling in our stores. This includes the way we use technology to deploy and sync content to build our brand, deliver on our Premium Retailing ambitions and drive trading outcomes.

Key Responsibilities

Digital Marketing Content deployment: Develop innovative and new ways to deploy creative marketing content to our store screens. This involves collaborating closely with our Marketing Communications COE to adapt and leverage brand, network and product marketing and advertising assets. Balance the need to simplify messages into fewer, bigger, better initiatives vs our ambition to localize and tailor our content offering to different communities around Australia.

Digital Marketing technology: Manage key vendors that support the management and deployment of marketing content to our screens in our stores. Find innovative and new ways to schedule this content and advertising to showcase messages across multiple screens, in different zones in our different store formats. Liaise directly with our Store Design and Store Tech teams to scope and implement new digital screen formats and manage the backend vendors to enable the change.

Managing trading rhythm. Work closely with Retail Marketing team to schedule marketing and advertising content based on key trading priorities from Brand, Product and Devices teams. Ensure marketing content is deployed accurately based on vendor agreements and joint marketing plans with key strategic partners such as Apple, Google and Samsung. Ensure content is managed carefully based on legally approved start/end dates on trading offers.

Digital Visual Merchandising. We have an ambition to create more immersive, touch and feel experiences in our stores to build our brand. This includes brand activations, audio playlists, interactive speaker, smart home and gaming demo units. It may extend to more touch-screen experiences, and new tech such as holograms, VR or smart lighting.

Evolving our storytelling. Consult into Retail CX and Retail Store Tech teams to integrate key messages and content from the Marketing COE into new solutions such as Mobile POS and Solution Builder. Support these teams on wayfinding and screen messaging to drive awareness of these new experiences with customers.

Collaboration and stakeholder management: Work closely with cross-functional teams, including Marketing, Store Design, Store Tech, Product/Category and Retail CX, to ensure alignment to the Retail 2030 plan. Lead engagements with external vendors, agencies and partners.

Budget and Resource Management: Develop a clear timeline of activities, recommendations for influencing projects, and budget asks to support the implementation of the digital marketing content roadmap.

To be successful in this role, you will have:

Bachelor’s degree in Marketing and/or Digital/Publishing or a related field.

Proven experience in developing and managing digital marketing content in owned media such as stores or paid media

Proven experience navigating and influencing a complex matrix corporate structure

Strong understanding of front-end technical requirement scoping

Excellent communication, negotiation, and interpersonal skills

Ability to work independently and as part of a team.

Proficiency in using relevant tools and software.

Creative thinking and problem-solving abilities.

Ability to manage multiple projects and meet deadlines.

Sensitivity to cultural differences and proficiency in local languages is a plus.

If this opportunity sounds like a perfect fit for you, we'd encourage you to apply!

Please attach your CV when applying.

As part of your application with Telstra, you may receive communications from us on (for job applications in Australia) and (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritize creating a workplace culture where everyone is safe and can thrive.

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We are aware of the current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on or via the additional contact options found at

JR-10154950