Manager GTM - BU Running (m/f/d)

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*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.

KEY RESPONSIBILITIES

TECHNICAL TOOLS

Build detailed and legally approved tech materials on a seasonal base (tech sheets & tech guides for the full footwear & apparel running range / exploded 3D tech videos / long term graphics etc.)

Build a strong network with key stakeholders; product marketing, design, development etc. to work with correct and approved technical data

Look for further developed ways to level up the running tech materials & training materials on the market needs together with agencies

Work on physical tech tools to show and explain our running technologies at point of sale

Manage the market needs process for component orders from the factories

Manage the market needs process by ordering seasonal samples for seeding, test & try and showrooms

Organize seasonal tech summits to provide our internal sales staff / tech reps with up-to-date knowledge around our technologies

Support our internal sales academy with correct & aligned running tech data to provide digital and physical learning tools for their needs

Support the internal customer event series with technical tools and relevant FTW & APP samples

GTM MERCH / SEGMENTATION

Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities

Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets

Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING

Execution of a BU GTM strategy that creates demand and drives market share growth

Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)

Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts

Delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION

Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts

Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups

Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)

Manage and track the implementation of seasonal GTM plans towards markets and channels

KEY RELATIONSHIPS

Category Creation & Marketing

Development

Finance

Market Category team

Market Finance

Global Sales

Global Sales Academy

Market Account Sales

External agencies

Legal Department

KNOWLEDGE, SKILLS AND ABILITIES

Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)

Advanced project management skills

Fluent in English, an additional European language is an advantage

Advanced analytical skills and attention to detail

Can identify process areas to simplify for efficiency

Can work on timelines / deadlines

Strong presentation and communication skills

Balanced, resilience and collaborative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

University degree or equivalent education required

5 years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com

Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying

Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation, Project Management, Content Creation is a plus