Regional Sales Manager - Upper North Rift

JOIN THE TEAM

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We link and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance, but also your personality matter to us. At BASF, careers develop from opportunities.

BASF’s regional division EMEA Europe, Middle East, Emerging Europe and Africa. BASF operates in more than 50 countries in the region. For BASF the EMEA region is our most important market.

RESPONSIBILITIES

The successful incumbent will be responsible for driving and overseeing the growth of the regional crop protection business by executing a go-to-market strategy that ensures the development and expansion of herbicides, fungicides, and insecticides for specific crops in the area.

Duties will include the following:

Develop and defend BASF products and market share by achieving sales targets and implementing go-to-market strategies for key segments

Responsible for planning, managing, and defending sales accounts while also representing BASF during sales events, trade shows, and external/internal customer meetings

Monitor and report on market activities, competitors, trends threats, and market opportunities to ensure strategic decision-making

Manage demonstration trials to generate more sales while maintaining a high level of technical competency with retailers

Implement credit risk management for retailers as well as manage distributors and the entire route to market channel

Create strong relationships with retailers and farmers as part of CRM efforts to maintain customer loyalty

Ensure adherence to all BASF guidelines and procedures in order to maintain compliance standards

QUALIFICATIONS

Bachelor's degree in Crop Protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or related field

Minimum 5 years of experience in marketing, sales, technical, and business development preferably in Upper North Rift

Extensive knowledge and experience in the crop protection industry in Kenya

Strong skills in key account management and field/project management

Excellent written and oral communication skills

Self-driven and motivated with strong organizational abilities

Proficiency in Microsoft Office programs

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Closing date for applications: 26.09.2025