Assistant General Manager

Job Title: AGM-Sales Department : Sales & Marketing Company : Kajaria Bathware Pvt.

Ltd.

Location : Ahmedabad, Gujarat Position Overview The State Head – AGM will be responsible for leading the bathware business across Gujarat.

The role involves strategizing, planning, and executing sales initiatives to drive revenue growth, expand market share, build strong dealer/distributor networks, and ensure brand visibility in the region.

Key Responsibilities Sales & Business Development Develop and implement strategic sales plans to achieve business targets for bathware products across Gujarat.

Identify new business opportunities, markets, and customer segments.

Ensure monthly, quarterly, and annual sales targets are met/exceeded.

Channel Management Build, manage, and strengthen relationships with dealers, distributors, retailers, and channel partners.

Ensure proper appointment of channel partners and drive ROI from each partner.

Monitor channel performance and take corrective actions as needed.

Team Leadership Lead and manage a team of Area Sales Managers (ASMs), Sales Officers, and front-line sales staff.

Provide training, mentoring, and performance feedback to ensure high productivity.

Drive field discipline and structured reporting.

Market Intelligence & Brand Promotion Track competitor activities, pricing, and product positioning.

Work closely with the marketing team to execute ATL/BTL activities.

Ensure strong in-market visibility and brand recall across retail touchpoints.

Operations & Reporting Prepare and present regular reports on sales performance, market feedback, and competitor analysis.

Coordinate with supply chain, logistics, and service teams to ensure smooth operations.

Monitor receivables and ensure timely collection of dues.

Key Requirements Education : MBA (preferred). Experience : Minimum 10-15 years of sales experience in sanitaryware, bath fittings, tiles, or building material industry, with at least 3-5 years in a leadership role.

Location Expertise : Strong understanding of the Gujarat market with prior experience in Ahmedabad preferred.

Skills : Strong leadership and people management skills Excellent communication and negotiation abilities Strategic thinking and result orientation Dealer/distributor network handling Knowledge of bathware/sanitaryware product lines Key KPIs Achievement of sales targets Dealer/distributor expansion and engagement Market share growth Team productivity Collections and credit control