Salesforce CRM Marketing Manager

Salesforce CRM Marketing Manager

Location: Remote anywhere in USA, can work in any time zone

Visa: No H1b/CPT/OPT

MOI: Skype

What are the main 3-5 responsibilities of this resource?

Building out d/c (direct to consumer) communication across emails push and in app message across 8 regional markets, inclusive of reporting, presenting learnings to stakeholders. They will work with global markets to source data and assets in order to deliver campaigns on time. Focused on CRM/salesforce backround.

What are the TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered?

5-7+ years of relevant work experience in email and CRM marketing (a focus on streaming subscription services is a plus)

Experience with implementing triggered campaigns and automated lifecycle journeys

Experience of CRM platforms and best practices, specifically Salesforce Marketing Cloud (Email Studio and Journey Builder) and Braze

Excellent Skills in HTML, and CSS to fully customize email and mobile Marketing. Experience with SQL, Liquid, and AMPScript is a plus

Excellent understanding of CRM metrics and how they impact the performance of the overall business

Ability to assist in design (Adobe Illustrator, Photoshop) is preferred

Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership

Excellent multitasking abilities while meeting various deadlines

Capacity to coordinate with International, and other internal teams

Ability and flexibility to adapt to changes in schedules and delivery

Excellent proficiency in verbal and written communication in English, another language is a plus

Nice to Have:

Knowledge in TV Content.

Consumer of entertainment content and interest in it.

Experience working in the streaming industry including a knowledge of current trends

Capability to work in a fast-paced and constantly changing environment.

Knowledgeable of email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA)

Experience with data extensions management and integration is a plus

Experience working in the streaming D2C industry is a plus

Experience with tools such as Movable Ink, and RedFast is a plus

The Streaming Marketing team is looking for a CRM Marketing Manager to help our international marketing efforts across multiple streaming brands. As a CRM Marketing Manager, you will be responsible for developing and executing data-driven customer relationship management strategies that drive engagement, retention, and revenue. You'll manage campaigns end-to-end across multiple channels, using cutting-edge platforms like Salesforce and Braze. Your role will be pivotal in ensuring we deliver the right message to the right customer at the right time.

This is a multi-faceted role that will work with teams around the globe. The ideal candidate must be prepared to work in a fast-paced and ever-changing environment, well organized and have a keen eye for detail.

Responsibilities

Develop and execute strategies to enhance subscriber engagement, reduce churn, and increase lifetime value including the production, scheduling, and deployment of all email, push, IAM, text, paid retention/engagement campaigns and programs

Manages all phases of email and push marketing including development, planning, scheduling, list segmentation (SQL), design/layout, testing, delivery, and conversion reporting

Lead regional stakeholders to ensure successful launch for all title marketing campaigns through all digital channels to existing subscribers

Leverage customer behavioral insights to plan personalized and dynamic campaigns, with a focus on segmentation, journey orchestration, and A/B testing to optimize performance

Analyze campaign metrics and customer data to measure effectiveness of campaigns and uncover customer insights for continuous improvement. Present campaign performance and key findings to stakeholders

Manages the technical execution of our digital communications for the team. This includes working with the Senior Coordinators to ensure they are following best practices with HTML/CSS and any other email best practices.

Work closely with Retention and Lifecycle, Product, Data, and Merchandising teams on campaign strategy and execution. This includes guiding teams on creating as many efficiencies in the process as possible. Collaborates with stakeholders to define and recommend target audience profiles by analyzing the data within the customer database

Assist with creation and uploading of graphics in Adobe Photoshop

Collaborates with stakeholders and Creative team on creative email template development.

Perform quality assurance checks for all CRM launches

Serve as the subject matter expert for CRM platforms, providing guidance and training to team members as needed