Senior Ecommerce PPC Specialist (Google & Meta Ads, Remote)

Setsail Marketing is a Google Partner and B Corp certified agency focused on one thing: delivering results.

Over the past 10 years, we've helped 200+ clients grow through high-performing websites, social content, and paid ads. From local governments to scaling companies, we build marketing systems that convert—and we’ve helped our clients sell millions in products and services.

Award-winning work

Based in Vancouver with an in-house studio

Strategic. Clean. Effective.

Fixed service packages built for scale

We don’t do hype. We do high-performance marketing.

LinkedIn:

To move forward with your application, please connect with me on LinkedIn and share your responses there: linkedin.com/in/lizclaydb

The Role

About Us

Weʼre a B-Corp certified full-service marketing agency based in Vancouver, Canada. We run ROI-driven campaigns for clients across North America, specializing in PPC, SEO, branding, and full-scale content production from our in-house studio.

Weʼre growing in high-performance ecommerce PPC and need a dedicated expert who can own execution, optimization, and scaling for ecommerce clients.

Role Overview

You will be responsible for planning, executing, and optimising e-commerce PPC campaigns on Google Ads (Shopping, Performance Max, Search) and Meta Ads (Facebook/Instagram product catalogue campaigns).

Youʼll work closely with our local PPC lead who will collaborate with you on strategy, while you focus on technical setup, feed optimization, campaign management, and ROAS scaling.

This is a hands-on role — weʼre looking for someone who lives inside the ad accounts, knows how to read the data, and can take a store from break-even to highly profitable.

Key Responsibilities

Set up and optimize Google Shopping & Performance Max campaigns for ecommerce brands.

Manage Meta Ads product catalogue campaigns, dynamic retargeting, and seasonal promotions.

Conduct SKU-level bid and budget optimization based on margin and performance.

Optimize product feeds via Google Merchant Center & Facebook Commerce Manager (titles, descriptions, GTINs, attributes).

Implement conversion tracking (GA4, GTM, UTM tagging, enhanced conversions).

Run A/B creative and offer testing to improve CTR and ROAS.

Analyze performance and produce clear, actionable reports for our PPC lead.

Suggest scaling strategies based on AOV, LTV, and market trends.

Ideal Profile

Required Skills & Experience

3+ years running profitable ecommerce PPC campaigns at scale (50K+/month ad spend).

Proven track record with Google Shopping, Performance Max, and Meta Ads.

Deep understanding of product feed management and feed optimization best practices.

Strong experience with Google Merchant Center and Facebook product catalogues.

Data-driven mindset with ability to pivot campaigns quickly based on results.

Proficiency with GA4, GTM, UTM tracking, and attribution models.

Excellent written English and ability to communicate findings clearly.

Experience working with Shopify (or similar platforms) and integrating feeds.

Nice to Have

Experience with Klaviyo, email flows, and integrating PPC with retention marketing.

Knowledge of TikTok Ads for e-commerce.

Familiarity with scripts and automation for PPC optimisation.

Experience in North American markets.

What We Offer

Ongoing work with multiple e-commerce brands in different industries.

A clear role — you own the technical delivery, we handle client relations and creative production

Collaborative environment with a team that values profitability, efficiency, and creativity.

Opportunity to grow into a long-term partnership with a leading Canadian marketing agency.

Application Question(s):

To move forward with your application, please answer the following questions in order:

1. How many years of experience do you have running profitable e-commerce PPC campaigns with an ad spend of $50K+ per month, and for which e-commerce company (not freelance experience)?

2. Have you managed Google Shopping, Performance Max, and Meta Ads product catalogue campaigns for e-commerce brands?

3. How proficient are you in Google Merchant Center and Facebook Commerce Manager for product feed optimization?

4. Do you have hands-on experience setting up conversion tracking using GA4, GTM, and UTM tagging?

5. Do you have experience working with Shopify (or similar platforms) and integrating feeds? If not Shopify, which platform have you used?

6. Are you fluent in English and able to work during hours overlapping with PST (Vancouver)? If so, please record a short video introduction about your e-commerce PPC experience via Loom or a similar platform and share the link.

7. Share 2–3 case studies or examples showing before-and-after ROAS improvements.

8. Share a screenshot of your change history in Google Ads and Meta Ads to verify that you are the ones making the optimizations.

9. What is your current and expected salary in USD per month?

10. Please share the link to your updated resume in PDF format, as well as the link to your LinkedIn profile

What's on Offer?

Opportunity within a company with a solid track record of performance

partTime