Brand Lead - E-commerce (m/f/d)

About the Job:

As a key growth accelerator, A11 partners with Europe’s most ambitious startups and scaleups, corporates and SMBs to connect them with top-tier talent ready to make an impact.

We’re looking for an experienced Brand Lead (m/f/d) to streamline brand KPIs, define the long-term brand vision, manage resources, and ensure cross-functional collaboration between performance marketing, product, and creative teams.

Join the A11 Ecosystem – Our client is the leading e-commerce company for rugs, delighting over 1.5 million customers in 17 countries since 2008. Here, you’ll have the opportunity to actively shape the brand, work in an innovative environment, and bring creativity to life.

In this role, you’ll:

Take full ownership of brand performance metrics, including awareness, consideration, preference, and brand equity

Define and continuously evolve the long-term brand vision and strategy in alignment with company goals

Manage brand resources by coordinating budgets, creative assets, and marketing initiatives to ensure they’re used effectively

Collaborate cross-functionally with performance marketing, product, and other teams to deliver a consistent brand experience

Develop and refine the brand channel strategy across digital, social, out-of-home, in-store, and partnership channels

Lead the creation and execution of brand campaigns from concept development to rollout, working closely with both internal and external creative partners

Leverage customer insights and market research to sharpen the messaging and optimise campaign performance

Your profile:

A minimum of 4–6 years experience in brand marketing with a proven track record of executing campaigns and activations

A strategic thinker who blends visionary ideas with hands-on project management, especially in fast-paced environments

A deep understanding of brand building both online and offline, including media planning and effective storytelling

Previous experience in retail, FMCG, or lifestyle or consumer-focused industries

Strong project management skills and the ability to influence and align diverse stakeholders across functions

Excellent communication skills in both English and German

Please note that this position is based in Bonn or Cologne, Germany.

Benefits and perks:

Develop yourself: Actively contribute to shaping the brand and implement exciting projects in a dynamic environment

Be yourself: Join a welcoming, inclusive workplace where even your dog is welcome – come as you are!

Relax: Enjoy a flexitime model, 28 days of vacation, and extra time off during the Christmas and New Year break

Strengthen yourself: Benefit from a comprehensive (vegan) catering menu offering lunch, breakfast, coffee, oat milk, fruit, and more

Learn more: Work with international teams on a variety of projects, continually expanding your expertise and perspective

Get involved: Your ideas matter here – you’ll have the freedom to test and implement your own approaches

Plus, take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year

Our Commitment to Diversity and Inclusion

A11 is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.