SEO & Content Marketing Specialist

Salary Range: 60,000-65,000 per year, depending on experience

Installed Building Products (IBP) is seeking an SEO & Content Marketing Specialist to join our team! While hybrid candidates in Columbus, OH, are preferred, we are open to remote work for the right candidate. For candidates located outside of Ohio, this role will be fully remote.

Core Responsibilities

Develop and execute SEO strategies to improve visibility and traffic across multiple local websites.

Create and optimize content for SEO and AI, including landing pages, blog posts, and location-specific updates.

Optimize websites with AI-driven insights, including technical and content updates.

Collaborate with the Paid Media and Creative teams to align messaging and campaign goals.

Contribute to social media content creation and scheduling, ensuring brand consistency and engagement.

Conduct keyword research, competitive analysis, and technical audits to inform content strategy.

Monitor performance using tools like Google Analytics, Search Console, SEMrush, and Screaming Frog.

Implement and manage Local SEO strategies using platforms like Google Business Profile and Yext.

Stay current on SEO and AI trends, algorithm updates, and content best practices.

Required Qualifications

3–5 years of experience in SEO and content marketing

Strong writing and editing skills with an understanding of brand voice

Experience with WordPress or similar CMS platforms

Familiarity with HTML, CSS, and schema markup for technical SEO

Proficiency in SEO tools (SEMRush, Screaming Frog, Google Analytics, Rank Math, etc.)

Ability to analyze data to make decisions and track progress

Ability to manage multiple projects and deadlines independently

Strong communication and collaboration skills

Experience contributing to social media content is a plus

Physical Demands

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Benefits:

Medical, dental, and vision coverage

Company Life Insurance

Longevity Stock Program

IBP Foundation

Scholarship opportunities

Paid vacation and holidays

Employee Financial Assistance Program

Opportunities for growth and advancement.

401(K) (Pre-Tax and Post-Tax) Roth 401(k) with company matching

Supplemental Insurance (Short- and Long-Term disability, hospital indemnity, accident, critical illness, supplemental life insurance

Installed Building Products is the premier installation contractor for insulation in residential and commercial buildings, with over 10,000 employees serving more than 250 locations nationwide. Our commitment to quality and dedication to providing unparalleled service every day is shared by every IBP employee, from our branches across the country to our regional offices and our corporate office in Columbus, Ohio.

EEO Statement

IBP is an equal-opportunity employer.