Senior Social Media Manager

About the Role

Our client, a well-established marketing and communications agency in Doha, is seeking a Senior Social Media Manager to lead strategy, content, and digital engagement for a portfolio of high-profile clients across diverse industries. This is a senior-level position that requires both strategic vision and hands-on execution, with the ability to inspire creativity, deliver measurable results, and manage client relationships with professionalism.

Key Responsibilities

Strategy & Planning

Develop and implement innovative, data-driven social media strategies tailored to client objectives.

Lead annual and quarterly planning for campaigns across all major platforms (Meta, LinkedIn, TikTok, X, YouTube, Snapchat).

Monitor industry trends and emerging platforms to keep clients ahead of the curve.

Content Development & Oversight

Guide creative teams in producing high-quality, brand-consistent content (visual, video, copy).

Ensure messaging is aligned with client positioning and resonates with target audiences.

Oversee editorial calendars and content approval workflows.

Performance & Analytics

Set KPIs for social campaigns and manage reporting dashboards.

Analyze performance metrics and provide insights to optimize engagement, reach, and ROI.

Present clear reports and strategic recommendations to clients and internal leadership.

Client Management

Act as the primary point of contact for key client accounts in the digital and social domain.

Build trusted partnerships with senior client stakeholders by providing proactive counsel and innovative solutions.

Participate in client pitches and contribute to new business proposals.

Team Leadership

Manage and mentor a team of social media specialists, content creators, and community managers.

Foster a collaborative culture that encourages creativity, accountability, and professional development.

Oversee external vendors, influencers, and platform partners as needed.

Qualifications & Experience

Bachelors degree in Marketing, Communications, Media Studies, or a related field. A Masters degree is preferred.

Minimum of 7+ years of experience in social media and digital marketing, preferably within an agency environment.

Proven track record of leading social media campaigns for regional and international brands.

Deep knowledge of paid and organic social media strategies, analytics tools, and content best practices.

Strong client management and presentation skills; ability to engage with senior executives confidently.

Experience managing and developing high-performing teams.

Bilingual proficiency (English & Arabic) is strongly preferred.

Key Skills

Strategic thinker with creative flair.

Strong copywriting and storytelling skills.

Advanced proficiency with analytics and social media management tools (e.g., Sprinklr, Hootsuite, Meltwater, Google Analytics).

Ability to thrive in a fast-paced, deadline-driven environment.