Digital Content Specialist

Job Description

Are you passionate about storytelling and creating digital experiences that make a difference? Clearwater Credit Union is excited to accept applications for a Digital Content Specialist position to join our Marketing Team. In this role you’ll amplify Clearwater’s brand story in all digital channels to help foster strong community relations, attract new members, deepen existing member relationships, and maintain our reputation as a trusted brand. Your strategic thinking will help with planning, creating, implementing, analyzing, and optimizing digital content across multiple marketing channels.

Essential Functions and Responsibilities

Content and Review Management

Develop and implement monthly editorial content plans that attract new audiences and offer existing audiences the tools, insights, and information they need to build stronger financial futures.

Develop content calendars and manage digital content publishing across all digital marketing channels, including the credit union’s website, social media profiles, digital banking platforms, in-branch marketing screens, email marketing programs, and online review platforms.

Collaborate with internal and external partners to develop high-quality, engaging content for use across all marketing channels.

Email Marketing Management

Participate in the development of a comprehensive email marketing strategy that reinforces our brand story; offers tools, insights and information to help our audiences build stronger financial futures; and engages existing members in understanding and using the full range of their membership benefits.

Utilize first and third-party data to segment email audiences and deliver personalized email content that fosters emotionally engaged members and increases product adoption.

Implement and optimize email automation workflows to nurture leads and onboard new members/ products.

Performance Optimization

Monitor and analyze the performance of the credit union’s digital content using tools such as Google Analytics, Power BI, social media insights, and email marketing metrics.

Use data-driven insights and support from third-party vendors to refine and improve content strategies and web performance.

Qualifications

Associate degree in marketing, communications, or related field OR equivalent work experience.

Minimum three years’ on-the-job experience in marketing, communications, event management, or similar.

Advanced computer skills and experience using Windows operating system.

Intermediate knowledge of using a social media management platform such as Hootsuite, Buffer, Sprout Social, etc.

Intermediate experience using a workflow management system such as Asana, Monday.com, Basecamp, or similar.

Intermediate experience using an email marketing platform such as ActiveCampaign, Constant Contact, MailChimp, etc.

Basic knowledge of, or willingness to learn, HTML, Adobe InDesign, or Adobe Illustrator.

Salary depends on experience. Clearwater Credit Union is an equal opportunity employer and offers over 25 benefits beyond salary, including health insurance, PTO, 401(k) match, paid volunteer time and more!

Full-time

Fully remote