Store Manager

EQ Vape Victoria

Work Location: 102-613 Herald Street, Victoria, BC V8W 1S8

Job Type: Full-time, Permanent

Position: Store Manager

Salary: $42.00 / Hr

Hours of Work: 30 Hr / Week

EQ Vape is one of Canada’s trusted retailers for electronic cigarettes and vaping products, serving adult customers through both our online store and retail locations in Regina, Victoria, and Calgary. We focus on providing a safe, compliant, and welcoming environment where customers can explore the latest in vaping technology, from popular disposables to advanced devices and accessories.

We partner with leading brands such as Stlth, Elfbar, Flavour Beast, Vice, Allo, Fog Formulas, MaskKing, and GCore to ensure our customers have access to reliable products that meet a wide range of tastes and preferences. What sets us apart is not just our selection, but the expertise and service our team provides — helping customers make informed decisions while maintaining strict adherence to Canadian vaping regulations, including ID verification and product compliance.

As a company, we are committed to building a knowledgeable, customer-first retail team. We value staff who bring professionalism, responsibility, and enthusiasm to the role, and we provide an opportunity to grow in a regulated and fast-evolving retail industry.

Duties and responsibilities:

• Provide knowledgeable advice on vaping products, including devices, e-liquids, disposables, and accessories

• Lead daily retail operations to ensure excellent customer service and compliance with industry regulations

• Ensure staff deliver personalized service while promoting safe and responsible product use

• Enforce provincial and federal regulations regarding age restrictions, product handling, and advertising limitations

• Maintain up-to-date knowledge of vaping legislation and train staff accordingly

• Ensure ID verification processes are strictly followed

• Recruit, train, and supervise retail associates, fostering product knowledge, compliance awareness, and sales skills

• Schedule staff efficiently to balance customer traffic and labor costs

• Conduct regular performance reviews and coaching sessions to build a high-performing team

• Oversee ordering, receiving, and stock management to prevent shortages or overstock

• Monitor sales trends to optimize inventory levels and product mix

• Ensure product displays meet Health Canada packaging and marketing requirements

• Manage daily cash handling, deposits, and sales reporting with accuracy

• Track key performance indicators (sales targets, shrinkage, customer satisfaction)

• Implement cost-control strategies to maximize profitability

• Maintain a clean, safe, and compliant retail environment

• Ensure proper handling and storage of vaping products by staff

• Address incidents, complaints, or product quality issues promptly

• Represent the company brand positively within the local community

• Build customer relationships through loyalty programs and expert product guidance

• Collaborate with marketing to implement in-store promotions within legal limits

Requirements:

• Completion of secondary school required

• Supervisory experience in retail store sales and operations, preferably in regulated industries (tobacco, cannabis, alcohol, vape)

• Experience recruiting, staffing, and training retail teams

• Knowledge of vaping products and customer trends is an asset

• Strong time management, problem-solving, and communication skills

• Ability to stay professional and lead effectively under pressure

• Skilled in analyzing sales trends and adjusting operations accordingly