Marketing Business Analyst (011275)

Conduct qualitative and quantitative market research on local, regional, national, and online enrollment trends to identify target demographics, student preferences, and optimize recruitment strategies in the Hispanic Community. Gather, analyze, and interpret data on competitor institutions, tuition pricing, student engagement strategies, and enrollment methods to inform marketing and recruitment decisions. Utilize database analytics, CRM data, and administration metrics targeting the Hispanic market to assess and improve the effectiveness of marketing campaigns and student outreach efforts. Develop data-driven insights to optimize marketing strategies, promotional materials, and audience segmentation for personalized outreach. Employ search marketing tactics, analyze web metrics, and enhance search engine visibility to attract prospective students. Monitor industry statistics and follow trends in trade literature. Collaborate with marketing and admissions teams to design targeted advertising, email campaigns, and digital marketing strategies. Identify key performance indicators (KPIs), generate reports, and provide data visualization on enrollment patterns, student engagement, and marketing effectiveness to upper management. Ensure compliance with data privacy regulations and maintain the integrity of student and prospect data.

Requires two years of experience in marketing research or data analytics with a focus on the Hispanic market: developing data-driven marketing campaigns, audience segmentation, and performance tracking to optimize results; using CRM systems, database analytics, and marketing metrics to develop and adapt strategies based on data analysis; and implementing digital marketing strategies, optimizing search engine performance (SEO), and analyzing web metrics using knowledge of the Hispanic market to actively enhance outreach and engagement.

Please copy and paste your resume in the email body (do not send attachments, we cannot open them) and email it to candidates at placementservicesusa.com with reference #011275 in the subject line.

Thank you.