Sales Development Representative

***NOTE: Not accepting applicants who need Visa sponsorship to work in Malaysia. ***

Business Development Representative (BDR) – Malaysia

The Role

Anchanto Malaysia is seeking a proactive, organized, and creative Business Development Representative (BDR) who will manage full-funnel outreach—from outbound and inbound lead generation to event-driven marketing and campaign coordination.

This is a non-closing role focused on activating opportunities and driving commercial visibility in the Malaysia market.

The ideal candidate:

Is structured in prospecting and confident in collaborating with sales, marketing, and channel teams.

Has strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology.

Possesses excellent communication and prospecting skills.

Key Responsibilities

1. Sales Development (Inbound & Outbound)

Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).

Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).

Apply ENCHANT Methodology based on Challenger Sale, and BANT qualification framework.

Book meetings with qualified decision-makers and warm leads for sales.

Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).

2. Event & Campaign Activation

Identify relevant industry events and coordinate with the sales team for participation.

Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).

Collaborate with industry bodies to co-host events or distribute EDMs.

3. Marketing Coordination

Work with the marketing team to align campaigns with target accounts and outbound efforts.

Help localize global marketing content for Malaysia (emails, landing pages, collaterals).

Track performance of local paid campaigns and provide feedback to improve lead quality.

Own feedback on content for landing pages, digital campaigns, and local website branding.

4. Market Intelligence & Lead Research

Research and enrich contact lists for prospecting (decision-makers, partners).

Monitor competitor activity and trends across eCommerce, retail, and logistics.

Share insights with commercial and marketing teams to inform positioning.

5. Collaboration & Reporting

Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.

Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.

Qualifications

4+ years of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).

Proven experience with lead generation, outbound prospecting, and cold calling.

Strong understanding of CRM tools and lead management processes.

Clear evidence of results in:

Outbound prospecting

Designing sequences

Writing short/medium-form content

Using LinkedIn and social media for business development

Excellent verbal and written communication skills.

Ability to work independently and manage multiple tasks effectively.

Strong analytical skills with ability to assess sales data and improve outreach strategies.

Experience in handling objections and qualifying leads for software solutions is a plus.

Key Performance Indicators (KPIs)

Lead Generation & Sales Development

Meetings Booked (Irrespective of Channel)

Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).

Lead Qualification Rate (Inbound/Outbound)

Percentage of leads qualified and moved to opportunity stage.

Outbound Activity Volume

Number of sequences, outbound emails, LinkedIn messages, and cold calls made.

Meeting Conversion Rate

Ratio of MQLs/SQLs successfully converted into meetings.

CRM Hygiene & Data Accuracy

Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).

Marketing & Campaign Coordination

Event-Driven Lead Generation

Number of leads sourced or engaged through events, webinars, or partner activations.

Event Participation ROI

Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).