Vice President Marketing and Community Engage

Job Description

Job Title: VP of Marketing and Community Engagement

Reports to: CEO

Supervisory Responsibilities: Marketing and Communication Engagement Team

Type of position: Full Time

Salary-Exempt Status: Overtime Exempt

Position Summary

This position works closely with the VP of Advancement and VP of Major Gifts to ensure the organization’s advancement culture, systems and procedures supports overall Advancement execution. The VP of Marketing and Community Engagement is responsible for impactful, effective marketing, communication, and brand strategies that align with our overall Chapter Goals.

Essential Job Functions

Lead performance of the team through regular and timely communication, one-on-ones, interims, and annual reviews.

Responsible for overall planning and execution of all Chapter Internal Events Logistics; supporting revenue generation and overseeing all internal event expenses.

Overseeing External Event Revenue generation.

Responsible for content and writing for all major Chapter initiatives.

Support planning, development, and implementation of marketing strategies for the chapter, and influence communications of specific internal teams as necessary.

The VP of Marketing and Communications supports the CEO and Sr. Leadership team with writing, speech writing, scripting, and show flow for events.

Interface with VP of Major Gifts on projects that involve chapter wide major gift support and needs.

Interface VP of Advancement on projects that involve Market support and needs.

Lead and educate chapter-wide messaging as it pertains to brand refresh and new brand standards

Inform, participate in Collaborative Groups to stay ahead of trends in storytelling

Lead the chapter’s public-facing efforts by writing event scripts, crafting press releases and pitching stories, creating talking points for live media appearances, and prepping speakers.

Write content including narrative profiles of wish families, volunteers and donors; various persuasive material for print and/or digital platforms such as email campaigns, donor proposals, case for support and social media.

Monitor and analyze chapter reputation in local media and social platforms

Work closely with the Advancement Leadership, Marketing and Community Engagement team to support chapter campaigns.

Supports social, digital strategies with writing, communications oversight

Protect family privacy and confidentiality of medical records by following established standards of determining the public relations eligibility of wish families.

Represent OKI on Make-A-Wish America marketing related initiatives

Core Competencies

Reliable- As reliable employees, we are consistently kind and respectful. We earn the confidence and trust of those we work with. We navigate our work with honesty and integrity by being accountable for the commitments we make.

Communicator-We own our roles as communicators by being authentic and consistent in our communications with each other. We foster open dialogue and encourage giving and receiving feedback. We share respectfully and listen carefully.

Inclusive-We are employees who strive to be inclusive, we invite the perspectives and insights others share. We value collective problem-solving and the shared success of every member of the chapter team toward our common goals.

Humble-Humble employees seek to continuously become more self-aware and assume best intentions in others. We are willing to consider how we show up to our work, seek clarity from others, and take responsibility for our words and actions.

Planful-We show respect for our work and others by being planful. We are organized in the management of our daily work. We are on time and prepared for meetings. And we embrace changes that create more effective and efficient ways to work together.

Energetic-We are excited about working with others who believe in the future of our chapter and take our functional and cultural roles seriously. We are resilient and supportive of each other through wins and challenges.

Pathfinder-People leaders are clear on the direction of the chapter and work hard to ensure there is clarity for our staff. We hold our teams and each other accountable. We collaborate with our peer leaders to remove barriers and maintain regular communication with each other to create unity within our teams.

Influencer-As leaders in this organization, we can create impact, shape decisions and effect outcomes. We take this responsibility seriously and commit to the hard work it takes to be unified and consistent for the success of this mission.

Mobilizer-We are leaders who align ourselves and our teams as changes happen in our chapter. We model adaptability, resilience, and positive culture during strategic shifts. We believe that we grow stronger by staying agile and pursuing continuous learning and growth for ourselves and the people we lead.

Partner-As leaders, we understand that we have an obligation to foster unity within chapter leadership. We are concerned for the wellbeing and success of each of our peers and their teams. We show up as capable, confident, and strategic so that every leader has the internal support needed to be successful.

Visionary-As visionaries we craft a vision for the future of our chapter and turn it into a thoughtful and inclusive strategy. We lead our teams in a way that is consistent with the whole plan and make decisions that are in line with accomplishing chapter goals. We are able to communicate the vision and the plan effectively to internal and external stake holders.

Qualifications

Bachelor’s degree or equivalent work experience.

7 years’ work experience in a position that requires leading team and strategy, project management, creative and/or technical writing, budget monitoring and relationship building.

Valid driver’s license, reliable transportation and flexibility to travel overnight up to 40% of the time.

Physical Demands

While performing this job, employees may be required to talk, stand or sit for long periods of time, walk, climb stairs, key data, stoop, twist, bend, crawl, speak and hear. Employees may drive a motor vehicle and may be required to travel during business hours. Person must also be able to move/lift up to 20 pounds. While performing this job employee is exposed to weather prevalent at the time with varying noise levels. Reasonable accommodations may be made to enable a person with disabilities to perform the essential functions.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Full-time