Product Manager, Vice President - Marketing Campaign Workflow

Description

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.

Job responsibilities

Develops a product strategy and product vision that delivers value to customers

Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap

Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition

Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability

Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management

Create requirements from high level business drilled down to technical execution plan in partnering with impacted stakeholders

Worked with enterprise level applications from Proof of Concept to maintenance of mature environments

Drive discovery for new lines of business, capturing key requirements and writing user stories for the development teams

Be a center for knowledge - have a deep curiosity about marketing operations and able to communicate what has been learned to other team members

Required qualifications, capabilities, and skills

5+ years of experience or equivalent expertise in product management or a relevant domain area

Advanced knowledge of the product development life cycle, design, and data analytics

Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management

Ability to absorb, process, and formulate large amounts of complex technical subject matter and translate them into written requirements around business problems or impacts to solve

Tangible and direct experience in formulating and communicating a clear product strategy in both written and verbal form

Ability to navigate a large web of partners to efficiently gain necessary input to derive a proper product plan and delivery execution

Leading team of technical partners by clearly defining prioritization, defining requirements and sharing roadmap updates for continuous alignment

Preferred qualifications, capabilities, and skills

Demonstrated prior experience working in a highly matrixed, complex organization

Prior experience in bank retail/branch arenas, tools, or related areas

Deep experience in product strategy and communication

Technical Modernization experience cloud experience. Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.

Martech experience

Experience with Camunda BPMN; Pega; Adobe Workfront; Atlassian suite