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Head of Field Force Operations

Company:
HEINEKEN
Location:
Ho Chi Minh City, Vietnam
Posted:
August 19, 2025
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Description:

Develop, manage & sustain an effective and efficient Field operating system & procedure of Sales to meet business objectives include but not limited to developing, defining, implementing and evaluating operations, processes, performance reporting, budgeting and control of the entire Sales operations.

Key Responsibilities

Distributor Management Programs

Shape and own the Distributor and Sub-D of the future agenda, supporting overall Sub-D & Distributor key pillars

Drive and deliver all agreed efficiencies and incremental value, including the acceleration of distributor and Sub-D new model

Define fit for purpose OpCo Distributor/Sub-D agendas, including resourcing, capability priorities

Route to Customer effectiveness: Ensure reach to any current and potential distribution point

Distributor Incentive Scheme & Sub-D Incentive scheme: Ensure the effective design of performance-based distributor/Sub-D schemes to drive exceptional and consistent performance

Act as a sounding board to Senior Management and provide strategic advice regarding key messages, clarity and goal of the distributor/Sub-D initiatives

Initiate, develop and maintain relationships with a variety of internal and external stakeholders, in line with business needs, policies and external developments

Sales Capabilities Transformation

Shape and own the plan of Salesforce of the future

Building the Sales College for all level of sales with Sales Certificates program

To develop and install Best-in-class standard operating procedures, for sales teams by:

challenging and ensuring the quality use of tools, processes and skills.

training and certificate sales teams on those standard procedures

Coordinates & centralizes different deployments, projects, etc to keep a drum beat of the different initiatives targeting the regions & guarantees regional execution.

Sales Operations Management: Process to guarantee perfect execution for every commercial initiative in each POS, supported through digital platforms to build, communicate and track the picture of success design and execution

Qualifications and Experience

University degree Masters and Bachelors, preferably in Business Management, Economics, or Marketing & Sales

Work experience: 10 – 12 years relevant experience in (internal and external) distributor/RTM, Sales Capabilities, Sales Operations role in a complex organization.

Preferably experience in working in organizational development, and transformation programs.

Excellent stakeholder management skills in a highly complex matrixed organizational structure - work with stakeholders at all level

Experience in making results measurable and transparent

Decisive, proactive and coaching attitude

Good at Change Management, Project Management, Distributor Development

Good at Digital Savviness, Communication, Problem Solving

Resilience and Adaptability: Stakeholder Management

Ownership mindset, digital transformation, business acumen

Great creative communication skills, fluent in English

Proficiency in MS Office, BI tool and familiarity with marketing software/tools.

Updating later

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